Multimedia Learning

ISBN-10: 0521735351
ISBN-13: 9780521735353
Edition: 2nd 2009
Authors: Richard E. Mayer
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Description: For hundreds of years verbal messages such as lectures and printed lessons have been the primary means of explaining ideas to learners. Although verbal learning offers a powerful tool, this book explores ways of going beyond the purely verbal.  More...

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Book details

List price: $45.99
Edition: 2nd
Copyright year: 2009
Publisher: Cambridge University Press
Publication date: 1/12/2009
Binding: Paperback
Pages: 320
Size: 5.75" wide x 8.75" long x 0.75" tall
Weight: 1.276

For hundreds of years verbal messages such as lectures and printed lessons have been the primary means of explaining ideas to learners. Although verbal learning offers a powerful tool, this book explores ways of going beyond the purely verbal. Recent advances in graphics technology and information technology have prompted new efforts to understand the potential of multimedia learning as a means of promoting human understanding. In Multimedia Learning, Second Edition, Richard E. Mayer examines whether people learn more deeply when ideas are expressed in words and pictures rather than in words alone. He reviews 12 principles of instructional design that are based on experimental research studies and grounded in a theory of how people learn from words and pictures. The result is what Mayer calls the cognitive theory of multimedia learning, a theory first developed in the first edition of Multimedia Learning and further developed in The Cambridge Handbook of Multimedia Learning.

Richard E. Mayer is Professor in the Department of Psychological and Brain Sciences at the University of California, Santa Barbara. He is the author or editor of more than twenty-five books, including Applying the Science of Learning and Multimedia Learning.

Preface
Introduction to Multimedia Learning
The Promise of Multimedia Learning
The Science of Instruction: Determining What Works in Multimedia Learning
The Science of Learning: Determining How Multimedia Learning Works
Principles for Reducing Extraneous Processing in Multimedia Learning
Coherence Principle
Signaling Principle
Redundancy Principle
Spatial Contiguity Principle
Temporal Contiguity Principle
Principles for Managing Essential Processing in Multimedia Learning
Segmenting Principle
Pre-training Principle
Modality Principle
Principles for Fostering Generative Processing in Multimedia Learning
Multimedia Principle
Personalization, Voice, and Image Principles
Conclusion
Principles of Multimedia Design
References
Author Index
Subject Index

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