Multimedia Learning

Name: Multimedia Learning
Price: 4.53 USD
Availability: InStock
ISBN: 9780521735353

ISBN-10: 0521735351

ISBN-13: 9780521735353

Edition: 2nd 2009

Authors: Richard E. Mayer

List price: $48.99

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Description:

For hundreds of years verbal messages such as lectures and printed lessons have been the primary means of explaining ideas to learners. Although verbal learning offers a powerful tool, this book explores ways of going beyond the purely verbal. Recent advances in graphics technology and information technology have prompted new efforts to understand the potential of multimedia learning as a means of promoting human understanding. In Multimedia Learning, Second Edition, Richard E. Mayer examines whether people learn more deeply when ideas are expressed in words and pictures rather than in words alone. He reviews 12 principles of instructional design that are based on experimental research…

Book details

List price: $48.99
Edition: 2nd
Copyright year: 2009
Publisher: Cambridge University Press
Publication date: 1/12/2009
Binding: Paperback
Pages: 320
Size: 5.98" wide x 8.98" long x 0.79" tall
Weight: 1.122
Language: English

Richard E. Mayer is Professor in the Department of Psychological and Brain Sciences at the University of California, Santa Barbara. He is the author or editor of more than twenty-five books, including Applying the Science of Learning and Multimedia Learning.



Preface



Introduction to Multimedia Learning



The Promise of Multimedia Learning



The Science of Instruction: Determining What Works in Multimedia Learning



The Science of Learning: Determining How Multimedia Learning Works



Principles for Reducing Extraneous Processing in Multimedia Learning



Coherence Principle



Signaling Principle



Redundancy Principle



Spatial Contiguity Principle



Temporal Contiguity Principle



Principles for Managing Essential Processing in Multimedia Learning



Segmenting Principle



Pre-training Principle



Modality Principle



Principles for Fostering Generative Processing in Multimedia Learning



Multimedia Principle



Personalization, Voice, and Image Principles



Conclusion



Principles of Multimedia Design


References


Author Index


Subject Index