Media Argumentation Dialectic, Persuasion, and Rhetoric

ISBN-10: 0521700302

ISBN-13: 9780521700306

Edition: 2007

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Description:

From political speeches to television commercials to war propaganda, media argumentation can effectively mobilise political action, influence the public, and market products. This text presents a systematic way of thinking about the influence of mass media in our lives.
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Book details

Copyright year: 2007
Publisher: Cambridge University Press
Publication date: 9/24/2007
Binding: Paperback
Pages: 404
Size: 5.75" wide x 8.50" long x 0.75" tall
Weight: 1.232

Acknowledgments
Introduction
Logic, Dialectic, and Rhetoric
The Viewpoint of Informal Logic
The Old Dialectic of the Greeks
The Opposition between Rhetoric and Dialectic
Topics and Fallacies
Persuasion, Social Influence, and Democracy
Argumentation Schemes
Basic Practical Reasoning
Value-Based Practical Reasoning
The Star Trek Example
The Aims of Dialectical and Rhetorical Argumentation
The Speech Act of Persuasion
The Belief-Desire-Intention Approach and the Commitment Approach
Basic Components of Persuasion
Chaining of Argumentation
Types of Dialogue
Deliberation
Closing of the Deliberation Dialogue
Acts of Persuasion, Inducement, and Making a Threat
Negotiation Dialogue and Persuasion
Relevance and Argument Diagramming
The Cognitive Component of Persuasion
The New Definition of the Speech Act of Persuasion
Propaganda
Negative Connotations
Public Discourse and Reason
Appeal to the People Revisited
The Dialectical Viewpoint on Propaganda
Persuasion and Propaganda
Characteristics of Propaganda
Is Propaganda Necessarily Dishonest or Irrational?
Openness to Contrary Evidence
Deceptiveness and Relevance in Propaganda
Evaluating Argumentation in Propaganda
Appeals to Fear and Pity
Appeals to Fear and Pity in Mass Media
Appeals to Fear
Appeals to Pity
The Respondent-to-Dialogue Problem
Simulative Reasoning
The Dual Process Model of Persuasion
The Structure of Appeals to Fear
The Structure of Appeals to Pity
Multi-agent Structure of Both Types of Argument
When Are Appeals to Fear and Pity Fallacious?
Ad Hominem Arguments in Political Discourse
Classifying the Types of Ad Hominem Argument
The Circumstantial and Other Types
Argument from Commitment
The Gore Case
The Battalino Case
Classifying the Argument in the Battalino Case
Evaluating the Argument in the Battalino Case
Implicature and Innuendo
Evaluating the Argument in the Gore Case
Evaluating the Arguments Rhetorically and Dialectically
Arguments Based on Popular Opinion
Influencing the Mass Audience
Appeal to Popular Opinion as an Argument
Cases in Point
The Form of the Argument
Fallacious Appeals to Popular Opinion
Endoxa in Greek Dialectic
Public Opinion as Informed Deliberation
A More Careful Basis for Evaluating Cases
Viewing the Public as an Agent
Evaluating Appeal to Popular Opinion
Fallacies and Bias in Public Opinion Polling
Definitions and Sampling Surveys
Question Wording and Emotive Bias in Polls
The Structure of the Question
Forcing an Answer
Use of Polls by Advocacy Groups
The Advent of Deliberative Polling
Argumentation Schemes and Critical Questions
Using Formal Dialectical Models of Argumentation
Combining Dialectical and Empirical Methods
Conclusion and Summary of Fallacies
Persuasive Definitions and Public Policy Arguments
Stevenson's Theory of Persuasive Definitions
Cases of Public Redefinitions
Wider Implications of These Cases
Definitions in the New Dialectic
Proof of Legitimacy of Persuasive Definitions
Argumentation Schemes Relating to Definitions
The Speech Act of Defining
Evaluating Persuasive Definitions
What Should the Rules for Persuasive Definitions Be?
Conclusions
The Structure of Media Argumentation
Rhetoric and Dialectic Reconfigured
The Respondent-to-Dialogue Problem Revisited
Direct and Indirect Media Argumentation
Star Trek: The Rhetorical Dimension
Argumentation Strategies
Plan Recognition
The Solution to the RTD Problem
Fifteen Basic Components of Media Argumentation
The Persuasion System
Computational Dialectics for Rhetorical Invention
Bibliography
Index
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