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| Acknowledgments | |
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| Introduction: Singing from the Same Hymnbook: Party Cohesion in the Media | |
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| Talking Out of the Same Sides of Their Mouths | |
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| Chapter-by-Chapter Overview | |
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| �McParty�: Cohesion and the Party �Brand Name� | |
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| Man Bites President: The Mediation of Partisan Communication | |
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| Breaking the �Eleventh Commandment�: Party Cohesion in Presidential News | |
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| Life in the Shadows: The President's Legislative Party as Newsmaker | |
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| When Politicians Attack: The Political Implications of Partisan Conflict in the Media | |
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| With Enemies Like These: The Silver Lining of Divided Government | |
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| Conclusion: Uncircling the Firing Squad: Party Cohesion in a New Media Era | |
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| �McParty�: Cohesion and the Party �Brand Name� | |
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| Introduction: �Branding� the Republican Party | |
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| Parties, American-Style | |
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| What Is a Brand Name? | |
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| How Are Valuable Brand Names Fostered? | |
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| Simplicity | |
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| Consistency | |
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| Authenticity | |
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| Connection to Audience Aspirations | |
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| General Threats to Brand Names | |
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| Specific Threats to Party Brand Names | |
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| Strategies for Controlling �Agency Losses� to the Brand Name | |
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| Institutions as Brand-Aids | |
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| Controlling Agency Loss at McDonald's | |
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| Controlling Agency Loss within Parties | |
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| Conclusion | |
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| Man Bites President: The Mediation of Partisan Communication | |
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| Introduction | |
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| Politicians and the News Media | |
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| What Is Newsworthy? | |
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| Novelty | |
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| Conflict | |
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| Balance | |
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| Authority | |
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| On Message: A Typology of Partisan Messages | |
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| Putting It Together: Building Stories from Messages | |
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| Narrowing the Scope: President-Initiated News | |
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| Congress: The Greek Chorus of Presidential News | |
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| Making the Choice: Selecting Congressional Responses to Presidential News | |
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| Implications of the Novelty Axiom | |
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| Implications of the Conflict Axiom | |
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| Implications of the Balance Axiom | |
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| Implications of the Authority Axiom | |
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| Analysis and Hypotheses | |
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| A Two-Factor Model of News Content | |
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| Conclusion | |
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| Breaking the �Eleventh Commandment�: Party Cohesion in Presidential News | |
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| Introduction | |
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| The Dependent Variable: Praise or Criticism of the President in the News | |
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| Solutions | |
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| CMPA Dataset | |
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| Baum and Groeling Data | |
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| Hypothesis Testing | |
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| Analysis | |
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| Inferring Rhetorical Support from Legislative Support | |
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| Inferring Presidential-Party Support from Presidential Popularity | |
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| Changing Standards of Newsworthiness | |
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| Conclusion | |
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| Life in the Shadows: The President's Legislative Party as Newsmaker | |
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| Introduction | |
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| Literature on Congressional News | |
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| Building the Brand Name | |
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| Pursuit of Majority Control | |
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| Ideological Bonds | |
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| Legislative Party Communication Institutions | |
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| Message Success and Failure in the Legislative Parties | |
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| Congressional Stories | |
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| Choosing Stories for a Broadcast | |
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| Congress-Initiated Stories in the News | |
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| Who Can Initiate Congressional Stories? | |
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| Who Can Initiate Congressional Self-Praise? | |
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| Verbatim Transcript Search | |
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| Who Responds to Congressional News? | |
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| Conclusion | |
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| When Politicians Attack: The Political Implications of Partisan Conflict in the Media | |
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| Introduction | |
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| Cheap Talk? | |
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| Hypothesis Test #1: Aggregate Analysis, Baum and Groeling Data | |
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| Dependent Variables | |
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| Control Variables | |
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| Explanatory Variables | |
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| Base-Model Results | |
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| Fully Specified Model Results | |
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| Analysis | |
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| Hypothesis Test #2: Aggregate Analysis, CMPA Data | |
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| Base-Model Results | |
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| Fully Specified Model Results | |
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| Analysis | |
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| Overall Aggregate Results Discussion | |
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| Experiments | |
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| Experiment #1: Costly Credibility for Independent Viewers | |
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| Experiment #2: All Messages, All Partisan Groups | |
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| Overall Experimental Results Discussion | |
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| Conclusion | |
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| With Enemies Like These: The Silver Lining of Divided Government | |
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| Introduction: Beware of Charging RINOs | |
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| Political Science and Party Government | |
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| Divided Control of Government and Public Support | |
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| A Practical Preference for Divided Government? | |
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| Does Unified Government Enhance Legislative Success? | |
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| Fighting Over the Steering Wheel | |
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| Divided Government as an �Ironclad Alibi� | |
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| Divided Government and Unified Party Communication | |
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| Divided Government and a �Conspiracy of Incumbents� | |
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| Conclusion: Keeping One's Enemies Closer | |
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| Conclusion: Uncircling the Firing Squad: Party Cohesion in a New Media Era | |
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| Introduction | |
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| Two Factors, Revisited | |
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| Making Party Messages More Cohesive | |
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| Controlling Message Distribution | |
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| The Partisan Press Is Dead. Long Live the Partisan Press | |
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| Back to the Future | |
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| Self-Selected Sources and Seeing No Evil | |
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| Closing Thoughts | |
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| References | |
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| Index | |