Business of Healthcare Innovation

ISBN-10: 0521547687
ISBN-13: 9780521547680
Edition: 2005
List price: $59.00
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Description: Robert Lawton Burns focuses on the key role of the 'producers' as the main source of innovation in this wide-ranging analysis of business trends in the manufacturing branch of the health care industry. Written by industry academics and executives,  More...

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Book details

List price: $59.00
Copyright year: 2005
Publisher: Cambridge University Press
Publication date: 8/25/2005
Binding: Paperback
Pages: 398
Size: 7.00" wide x 10.00" long x 1.00" tall
Weight: 1.738
Language: English

Robert Lawton Burns focuses on the key role of the 'producers' as the main source of innovation in this wide-ranging analysis of business trends in the manufacturing branch of the health care industry. Written by industry academics and executives, the book provides a detailed overview of the pharmaceutical, biotechnology, genomics/proteomics, medical device and information technology sectors. Most importantly, it describes the growing convergence between these sectors and the need for executives in one sector to increasingly draw upon trends in the others.

List of figures
List of contributors
Preface
Acknowledgments
The business of healthcare innovation in the Wharton School curriculum
The life sciences
The pharmaceutical sector
The biotechnology sector - therapeutics
Biotechnology business and revenue models: the dynamic of technological evolution and capital market ingenuity
Mergers, acquisitions, and the advantages of scale in the pharmaceutical sector
Devices and information technologies
The medical device sector
The healthcare information technology sector
Healthcare innovation across sectors: convergences and divergences

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