Measuring Behaviour An Introductory Guide

ISBN-10: 0521535638
ISBN-13: 9780521535632
Edition: 3rd 2007 (Revised)
List price: $69.99 Buy it from $22.59 Rent it from $13.20
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Description: Measuring Behaviour has established itself as a standard text. Largely rewritten, updated and reorganised, this third edition is, as before, a guide to the principles and methods of quantitative studies of behaviour, with an emphasis on techniques  More...

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Book details

List price: $69.99
Edition: 3rd
Copyright year: 2007
Publisher: Cambridge University Press
Publication date: 8/23/2007
Binding: Paperback
Pages: 186
Size: 5.50" wide x 8.50" long x 0.50" tall
Weight: 0.594
Language: English

Measuring Behaviour has established itself as a standard text. Largely rewritten, updated and reorganised, this third edition is, as before, a guide to the principles and methods of quantitative studies of behaviour, with an emphasis on techniques of observation, recording and analysis. It provides the basic knowledge needed to measure behaviour, doing so in a succinct and easily understood form. The sections on research design and the interpretation and presentation of data have been greatly expanded. Written with brevity and clarity, Measuring Behaviour is, above all, a practical guide book. Aimed primarily at undergraduate and graduate students in biology and psychology who are about to embark upon quantitative studies of animal and human behaviour, this book provides a concise review of methodology that will be of great value to scientists of all disciplines in which behaviour is measured, including biological anthropology, the social sciences and medicine.

Preface
Introduction
The scope of this book
The four problems
Different approaches to studying behaviour
Why measure behaviour?
Summary
Think before you measure
Choosing the level of analysis
Choosing the species
Choosing where to study
Choosing when to observe
Effects of the observer on the subject
Anthropomorphism
Ethical considerations
Summary
Getting started
The steps involved in studying behaviour
Preliminary observation
Describing behaviour
Choosing categories
Defining categories
Types of measure
Events and states
The different levels of measurement
Summary
Individuals and groups
Identifying individuals
Individual differences
Assessing individual distinctiveness
Defining a group
Summary
Recording methods
Sampling rules
Recording rules
Continuous recording
Instantaneous sampling
One-zero sampling
Choosing the sample interval
The disadavantages and advantages of time sampling
Summary
The recording medium
The options available
Check sheets
Event recorders
Summary
How good are your measures?
Reliability versus validity
Within-observer versus between-observer reliability
Measuring reliability using correlations
How reliable is reliable?
Other ways of measuring reliability
Factors affecting reliability
Dealing with unreliable measures
How independent are the measures?
Summary
How good is your research design?
Performing experiments
Experimental design
Studying development
Tests of preference and differential responsiveness
Composite measures
How much information to collect?
Summary
Statistical analysis
General advice on statistics
Spreadsheets and databases
Exploratory versus confirmatory analysis
What statistical tests should be used?
Analysis of variance (ANOVA)
Correlation
Simple regression
General linear models (GLMs)
Multivariate statistics
Circular statistics
Did you collect enough data?
Summary
Analysing specific aspects of behaviour
Bout length
Analysing sequences
Analysing rhythms
Choice tests
Social behaviour
Summary
Interpreting and presenting findings
Floor and ceiling effects
Assessing significance
Problems with correlations
Treasuring your exceptions
Prior knowledge and Bayes' theorem
Modelling
Presentation of findings
Science and the public interest
Summary
Units of measurement
Some statistical terms
Advice on statistics textbooks
Checklist to consult before publication
References
Index

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