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Managerial Economics A Problem-Solving Approach

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ISBN-10: 0521526256

ISBN-13: 9780521526258

Edition: 2005

Authors: Nick Wilkinson

List price: $110.00
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Description:

This textbook covers all the main aspects of managerial economics: the theory of the firm; demand theory and estimation; production and cost theory and estimation; market structure and pricing; game theory; investment analysis and government policy. It includes numerous and extensive case studies, as well as review questions and problem-solving sections at the end of each chapter. Nick Wilkinson adopts a user-friendly problem-solving approach which takes the reader in gradual steps from simple problems through increasingly difficult material to complex case studies.
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Book details

List price: $110.00
Copyright year: 2005
Publisher: Cambridge University Press
Publication date: 5/5/2005
Binding: Paperback
Pages: 556
Size: 6.93" wide x 9.72" long x 1.42" tall
Weight: 2.662
Language: English

NICK WILKINSON is Associate Professor at Richmond, The American International University in London. He holds a BA in Land Economy from Cambridge University, a PGCE from Loughborough, an MSc in Management Studies from Loughborough and a PhD in Business Studies from City University (London). As well as being an experienced university lecturer and a consultant to numerous commercial and governmental bodies, he has also worked in a variety of business and management roles including Director of Operations for Gymtech, New York. He is also author of Managerial Economics: A Problem-Solving Approach (CUP).   MATTHIAS KLAES is Professor of Commerce and Head of the Management School at…    

Introduction
Nature, scope and methods of managerial economics
Theory of the firm
Demand Analysis
Demand theory
Demand estimation
Production and Cost Analysis
Production theory
Cost theory
Cost estimation
Strategy Analysis
Market structure and pricing
Game theory
Pricing strategy
Investment analysis
Government and managerial policy