Microeconomics for MBAs The Economic Way of Thinking for Managers

ISBN-10: 0521191475

ISBN-13: 9780521191470

Edition: 2nd 2010 (Revised)

List price: $126.95
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Description: In this textbook on microeconomics, the authors minimize attention to mathematics and maximize attention to intuitive economic thinking. Part one of each chapter outlines the basic theory, and part two applies this basic theory to management issues.

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Book details

List price: $126.95
Edition: 2nd
Copyright year: 2010
Publisher: Cambridge University Press
Publication date: 7/19/2010
Binding: Hardcover
Pages: 563
Size: 7.75" wide x 10.25" long x 1.00" tall
Weight: 3.212

Dwight R. Lee is Ramsey Professor of Economics and Enterprise in the Terry College of Business at the University of Georgia.

List of figures
List of tables
The Market Economy, Overview and Application:
Microeconomics: a way of thinking about business
Competitive product markets and firm decisions
Principles of rational behavior in society and business
Applications of the economic way of thinking: domestic government and management policies
Applications of the economic way of thinking: international and environmental economics
Demand and Production Theory:
Consumer choice and demand in traditional and network markets
Production costs and the theory of the firm
Production costs in the short run and long run
Competitive and Monopoly Market Structures:
Firm production under idealized competitive conditions
Monopoly power and firm pricing decisions
Firm strategy under imperfectly competitive market conditions
Competitive and monopsonistic labor markets
Index
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