Microeconomics for MBAs The Economic Way of Thinking for Managers

Name: Microeconomics for MBAs The Economic Way of Thinking for Managers
Price: 5.27 USD
Availability: InStock
ISBN: 9780521191470

ISBN-10: 0521191475

ISBN-13: 9780521191470

Edition: 2nd 2010 (Revised)

Authors: Richard B. McKenzie, Dwight R. Lee

List price: $126.95

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In this textbook on microeconomics, the authors minimize attention to mathematics and maximize attention to intuitive economic thinking. Part one of each chapter outlines the basic theory, and part two applies this basic theory to management issues.

Book details

List price: $126.95
Edition: 2nd
Copyright year: 2010
Publisher: Cambridge University Press
Publication date: 7/19/2010
Binding: Hardcover
Pages: 563
Size: 7.75" wide x 10.25" long x 1.00" tall
Weight: 3.080
Language: English

Dwight R. Lee is Ramsey Professor of Economics and Enterprise in the Terry College of Business at the University of Georgia.



List of figures


List of tables



The Market Economy, Overview and Application:



Microeconomics: a way of thinking about business



Competitive product markets and firm decisions



Principles of rational behavior in society and business



Applications of the economic way of thinking: domestic government and management policies



Applications of the economic way of thinking: international and environmental economics



Demand and Production Theory:



Consumer choice and demand in traditional and network markets



Production costs and the theory of the firm



Production costs in the short run and long run



Competitive and Monopoly Market Structures:



Firm production under idealized competitive conditions



Monopoly power and firm pricing decisions



Firm strategy under imperfectly competitive market conditions



Competitive and monopsonistic labor markets


Index