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| Introduction: What this book is about and why you might want to read it | |
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| Prologue:Three orphans share a common paternity; professional science communication, popular journalism and literary fiction are not as separate as they seem | |
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| Professional science communication | |
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| Spreading the word: problems with publishing professional science | |
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| Walk like an Egyptian: the alien feeling of professional science writing | |
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| The future's bright? Professional science communication in the age of the internet | |
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| Counting the horse's teeth: professional standards in science's barter economy | |
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| Separating the wheat from the chaff: peer review on trial | |
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| Science for the public: what science do people need and how might they get it? | |
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| The public understanding of science (PUS) movement and its problems | |
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| Public engagement with science and technology (PEST): good principle, difficult practice | |
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| Citizen scientists? Democratic input into science policy | |
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| Teaching and learning science in school: implications for popular science communication | |
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| Popular science communication: the press and broadcasting | |
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| What every scientist should know about the mass media | |
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| What every scientist should know about journalists | |
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| The influence of new media | |
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| How the media represent science | |
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| How should science journalists behave? | |
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| The origins of science in cultural context: five historic dramas | |
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| A terrible storm in Wittenberg: natural knowledge through sorcery and evil | |
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| A terrible storm in the Mediterranean: controlling nature with white magic and religion | |
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| Thieving magpies: the subtle art of false projecting | |
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| Foolish virtuosi: natural philosophy emerges as a discipline but many cannot take it seriously | |
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| Is scientific knowledge 'true' or should it just be 'truthfully' deployed? | |
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| Science in literature | |
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| Science and the Gothic: the three big nineteenth-century monster stories | |
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| Science fiction: serious literature or low grade entertainment? | |
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| Science in British literary fiction | |
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| Science on stage: the politics and ethics of science in cultural and educational contexts | |
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| Index | |