Noodle Narratives The Global Rise of an Industrial Food into the Twenty-First Century

Name: Noodle Narratives The Global Rise of an Industrial Food into the Twenty-First Century
Price: 2.54 USD
Availability: InStock
ISBN: 9780520276345

ISBN-10: 0520276345

ISBN-13: 9780520276345

Edition: 2013

Authors: Frederick Errington, Deborah Gewertz, Tatsuro Fujikura

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Description:

Tasty, convenient, and cheap, instant noodles are one of the most remarkable industrial foods ever. Consumed around the world by millions, they appeal to young and old, affluent and impoverished alike. The authors examine the history, manufacturing, marketing, and consumption of instant noodles. By focusing on three specific markets, they reveal various ways in which these noodles enable diverse populations to manage their lives. The first market is in Japan, where instant noodles have facilitated a major transformation of post-war society, while undergoing a seemingly endless tweaking in flavors, toppings, and packaging in order to entice consumers. The second is in the United States,…

Book details

List price: $29.95
Copyright year: 2013
Publisher: University of California Press
Publication date: 8/2/2013
Binding: Paperback
Pages: 216
Size: 6.00" wide x 9.00" long x 0.60" tall
Weight: 0.660
Language: English



List of Illustrations and Table


Acknowledgments


Introduction: Instant Noodles as Quotidian and Ubiquitous



The Taste of Something Good



Japanese Instant Noodles in the Market and on the Mind



What Instant Noodles Reflect and Affect in America



Instant Noodles for the Bottom of the Pyramid in Papua New Guinea



Making (and Unmaking?) a Big Food World


Conclusion: Big Food for a Huge Population?


Notes


References


Index