Domesticating the World African Consumerism and the Genealogies of Globalization

ISBN-10: 0520254236
ISBN-13: 9780520254237
Edition: 2008
List price: $34.95 Buy it from $9.99
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Description: This book boldly unsettles the idea of globalization as a recent phenomenon--and one driven solely by western interests--by offering a compelling new perspective on global interconnectivity in the nineteenth century. InDomesticating the World,Jeremy  More...

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Book details

List price: $34.95
Copyright year: 2008
Publisher: University of California Press
Publication date: 1/15/2008
Binding: Paperback
Pages: 240
Size: 6.25" wide x 9.25" long x 0.75" tall
Weight: 0.946
Language: English

This book boldly unsettles the idea of globalization as a recent phenomenon--and one driven solely by western interests--by offering a compelling new perspective on global interconnectivity in the nineteenth century. InDomesticating the World,Jeremy Prestholdt examines East African consumers' changing desires for material goods from around the world in an era of sweeping social and economic change. Exploring complex webs of local consumer demands that affected patterns of exchange and production as far away as India and the United States, the book challenges presumptions that Africa's global relationships have always been dictated by outsiders. Full of rich, and often surprising vignettes that outline forgotten trajectories of global trade and consumption, his book affirms the importance of African interests to the making of our relentlessly interdependent world. At the same time, it powerfully demonstrates how contemporary globalization is foreshadowed in deep histories of intersecting and reciprocal relationships across vast distances.

Jeremy Prestholdt is Assistant Professor History at the University of California, San Diego.

List of Illustrations
Acknowledgments
Introduction
Similitude and Global Relationships: Self-Representation in Mutsamudu
The Social Logics of Need: Consumer Desire in Mombasa
The Global Repercussions of Consumerism: East African Consumers and Industrialization
Cosmopolitanism and Cultural Domestication: Consumer Imports in Zanzibar
Symbolic Subjection and Social Rebirth: Objectification in Urban Zanzibar
Picturesque Contradictions: Taxonomies of East Africa
Conclusion
Notes
Selected Bibliography
Index

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