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Playing to the World's Biggest Audience The Globalization of Chinese Film and TV

ISBN-10: 0520251342
ISBN-13: 9780520251342
Edition: 2007
Authors: Michael Curtin
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Description: In this provocative analysis of screen industries in China, Hong Kong, Taiwan, and Singapore, Michael Curtin delineates the globalizing pressures and opportunities that since the 1980s have dramatically transformed the terrain of Chinese film and  More...

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Book details

List price: $34.95
Copyright year: 2007
Publisher: University of California Press
Publication date: 8/2/2007
Binding: Paperback
Pages: 324
Size: 5.75" wide x 8.75" long x 0.75" tall
Weight: 1.078
Language: English

In this provocative analysis of screen industries in China, Hong Kong, Taiwan, and Singapore, Michael Curtin delineates the globalizing pressures and opportunities that since the 1980s have dramatically transformed the terrain of Chinese film and television, including the end of the cold war, the rise of the World Trade Organization, the escalation of democracy movements, and the emergence of an East Asian youth culture. Reaching beyond national frameworks, Curtin examines the prospect of a global Chinese audience that will include more viewers than in the United States and Europe combined. He draws on in-depth interviews with a diverse array of media executives plus a wealth of historical material to argue that this vast and increasingly wealthy market is likely to shake the very foundations of Hollywood's century-long hegemony. Playing to the World's Biggest Audienceprofiles the leading Chinese commercial studios and telecasters, and delves into the operations of Western conglomerates extending their reach into Asia. Advancing a dynamic and integrative theory of media capital, this innovative book explains the histories and strategies of screen enterprises that aim to become central players in the Global China market and offers an alternative perspective to recent debates about cultural globalization.

Acknowledgments
Introduction: Media Capital in Chinese Film and Television
The Pan-Chinese Studio System and Capitalist Paternalism
Independent Studios and the Golden Age of Hong Kong Cinema
Hyperproduction Erodes Overseas Circulation
Hollywood Takes Charge in Taiwan
The Globalization of Hong Kong Television
Strange Bedfellows in Cross-Strait Drama Production
Market Niches and Expanding Aspirations in Taiwan
Singapore: From State Paternalism to Regional Media Hub
Reterritorializing Star TV in the PRC
Global Satellites Pursuing Local Audiences and Panregional Efficiencies
The Promise of Broadband and the Problem of Content
From Movies to Multimedia: Connecting Infrastructure and Content
Conclusion: Structural Adjustment and the Future of Chinese Media
Industry Interviews
Notes
Bibliography
Index

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