NBC America's Network

Name: NBC America's Network
Price: 5.81 USD
Availability: InStock
ISBN: 9780520250819

ISBN-10: 0520250818

ISBN-13: 9780520250819

Edition: 2007

Authors: Michele Hilmes, Michael Henry

List price: $31.95

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Spanning eight decades from the beginnings of commercial radio to the current era of international consolidation and emerging digital platforms, this pioneering volume illuminates the entire course of American broadcasting by offering the first comprehensive history of a major network. Bringing together wide-ranging original articles by leading scholars and industry insiders, it offers a cohesive view of the National Broadcasting Company (NBC) that brings into focus the development of this key American institution and the ways that it has intersected with, and influenced, the central events of our times. Programs, policy, industry practices and personnel, politics, audiences, marketing, and…

Book details

List price: $31.95
Copyright year: 2007
Publisher: University of California Press
Publication date: 8/1/2007
Binding: Paperback
Pages: 328
Size: 6.25" wide x 9.00" long x 1.00" tall
Weight: 1.100
Language: English



List of Illustrations


Acknowledgments



Broadcasting Begins, 1919-38







NBC and the Network Idea: Defining the "American System"




"Always in Friendly Competition": NBC and CBS in the First Decade of National Broadcasting




Programming in the Public Interest: America's Town Meeting of the Air




Regulating Class Conflict on the Air: NBC's Relationship with Business and Organized Labor




Transitional Decades, 1938-60







Breaking Chains: NBC and the FCC Network Inquiry, 1938-43




Why Sarnoff Slept: NBC and the Holocaust




Employment and Blue Pencils: NBC, Race, and Representation, 1926-55




NBC, J. Walter Thompson, and the Struggle for Control of Television Programming, 1946-58




Talent Raids and Package Deals: NBC Loses Its Leadership in the 1950s




NBC and the Classic Network System, 1960-85







NBC News Documentary: "Intelligent Interpretation" in a Cold War Context




What Closes on Saturday Night: NBC and Satire




The Little Program That Could: The Relationship between NBC and Star Trek




Sex as a Weapon: Programming Sexuality in the 1970s




Saturday Morning Children's Programs on NBC, 1975-2006: A Case Study of Self-Regulation




NBC in the Digital Age, 1985 to the Present







Must-See TV: NBC's Dominant Decades




Creating the Twenty-first-Century Television Network: NBC in the Age of Media Conglomerates




Life without Friends: NBC's Programming Strategies in an Age of Media Clutter, Media Conglomeration, and TiVo




Network Nation: Writing Broadcasting History as Cultural History



NBC Time Line


Bibliography


Notes on Contributors


Index