NBC America's Network

ISBN-10: 0520250818
ISBN-13: 9780520250819
Edition: 2007
List price: $31.95
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Description: Spanning eight decades from the beginnings of commercial radio to the current era of international consolidation and emerging digital platforms, this pioneering volume illuminates the entire course of American broadcasting by offering the first  More...

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Book details

List price: $31.95
Copyright year: 2007
Publisher: University of California Press
Publication date: 8/1/2007
Binding: Paperback
Pages: 328
Size: 6.25" wide x 9.00" long x 1.00" tall
Weight: 1.100
Language: English

Spanning eight decades from the beginnings of commercial radio to the current era of international consolidation and emerging digital platforms, this pioneering volume illuminates the entire course of American broadcasting by offering the first comprehensive history of a major network. Bringing together wide-ranging original articles by leading scholars and industry insiders, it offers a cohesive view of the National Broadcasting Company (NBC) that brings into focus the development of this key American institution and the ways that it has intersected with, and influenced, the central events of our times. Programs, policy, industry practices and personnel, politics, audiences, marketing, and global influence all come into play. The story the book tells is not just about broadcasting but about a nation's attempt to construct itself as a culture--with all its underlying concerns, divisions, opportunities, and pleasures. Based on unprecedented research in the extensive NBC archives, NBC: America's Network includes a timeline of NBC's and broadcasting's development, making it a valuable resource for students and scholars as well as for anyone interested the history of media in the United States.

List of Illustrations
Acknowledgments
Broadcasting Begins, 1919-38
NBC and the Network Idea: Defining the "American System"
"Always in Friendly Competition": NBC and CBS in the First Decade of National Broadcasting
Programming in the Public Interest: America's Town Meeting of the Air
Regulating Class Conflict on the Air: NBC's Relationship with Business and Organized Labor
Transitional Decades, 1938-60
Breaking Chains: NBC and the FCC Network Inquiry, 1938-43
Why Sarnoff Slept: NBC and the Holocaust
Employment and Blue Pencils: NBC, Race, and Representation, 1926-55
NBC, J. Walter Thompson, and the Struggle for Control of Television Programming, 1946-58
Talent Raids and Package Deals: NBC Loses Its Leadership in the 1950s
NBC and the Classic Network System, 1960-85
NBC News Documentary: "Intelligent Interpretation" in a Cold War Context
What Closes on Saturday Night: NBC and Satire
The Little Program That Could: The Relationship between NBC and Star Trek
Sex as a Weapon: Programming Sexuality in the 1970s
Saturday Morning Children's Programs on NBC, 1975-2006: A Case Study of Self-Regulation
NBC in the Digital Age, 1985 to the Present
Must-See TV: NBC's Dominant Decades
Creating the Twenty-first-Century Television Network: NBC in the Age of Media Conglomerates
Life without Friends: NBC's Programming Strategies in an Age of Media Clutter, Media Conglomeration, and TiVo
Network Nation: Writing Broadcasting History as Cultural History
NBC Time Line
Bibliography
Notes on Contributors
Index

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