Refried Elvis The Rise of the Mexican Counterculture

ISBN-10: 0520215141
ISBN-13: 9780520215146
Edition: 1999
Authors: Eric Zolov
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Description: This powerful study shows how America's biggest export, rock and roll, became a major influence in Mexican politics, society, and culture. From the arrival of Elvis in Mexico during the 1950s to the emergence of a full-blown counterculture movement  More...

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Book details

List price: $33.95
Copyright year: 1999
Publisher: University of California Press
Publication date: 7/5/1999
Binding: Paperback
Pages: 364
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 1.430

This powerful study shows how America's biggest export, rock and roll, became a major influence in Mexican politics, society, and culture. From the arrival of Elvis in Mexico during the 1950s to the emergence of a full-blown counterculture movement by the late 1960s, Eric Zolov uses rock and roll to illuminate Mexican history through these charged decades and into the 1970s. This fascinating narrative traces the rechanneling of youth energies away from political protest in the wake of the 1968 student movement and into counterculture rebellion, known asLa Onda(The Wave).Refried Elvisaccounts for the events of 1968 and their aftermath by revealing a mounting crisis of patriarchal values, linked both to the experience of modernization during the 1950s and 1960s and to the limits of cultural nationalism as promoted by a one-party state. Through an engrossing analysis of music and film, as well as fanzines, newspapers, government documents, company reports, and numerous interviews, Zolov shows how rock music culture became a volatile commodity force, whose production and consumption strategies were shaped by intellectuals, state agencies, transnational and local capital, musicians, and fans alike. More than a history of Mexican rock and roll, Zolov's study demonstrates the politicized nature of culture under authoritarianism, and offers a nuanced discussion of the effects of cultural imperialism that deepens our understanding of gender relations, social hierarchies, and the very meanings of national identity in a transnational era.

List of Illustrations
Acknowledgments
Introduction
Rebeldismo in the Revolutionary Family: Rock 'n' Roll's Early Impact on Mexican State and Society
Containing the Rock Gesture
La Onda: Mexico's Counterculture and the Student Movement of 1968
La Onda in the Wake of Tlatelolco
La Onda Chicana: The Reinvention of Mexico's Countercultural Community
The Avandaro Rock Festival
A Critique of the "Obvious Imperialist": The USIA
Conclusions
Notes
Bibliography
Permission Credits
Index

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