Public Relations Cases

ISBN-10: 0495567787
ISBN-13: 9780495567783
Edition: 8th 2010
List price: $226.95
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Book details

List price: $226.95
Edition: 8th
Copyright year: 2010
Publisher: Wadsworth
Publication date: 2/17/2009
Binding: Paperback
Pages: 480
Size: 6.50" wide x 9.00" long x 0.75" tall
Weight: 1.606
Language: English

Jerry A. Hendrix, Ph.D., is Professor Emeritus at American University, Washington, D.C., where he taught for thirty-seven years. He is an accredited member of the Public Relations Society of America.

Darrell C. Hayes is director of the Weekend Public Communication Graduate Program and an adjunct associate professor at American University's School of Communication, Washington, D.C. He conducts frequent crisis communication workshops for government agencies. Before joining the faculty, he had more than 15 years of experience in public relations with technology firms, with nonprofit associations, and as a government communication manager. He also served as the managing director of the Aerospace Education Foundation. He is an accredited member of the Public Relations Society of America.

Solving Public Relations Problems
Public Relations in Action
A Public Relations Process
Reaching Major Audiences
Media Relations
Internal Communications
Community Relations
Public Affairs and Government Relations
Investor and Financial Relations
Consumer Relations
International Public Relations
Relations with Special Publics
Emergency Public Relations
Emergency Public Relations
Beyond Public Relations
Integrated Marketing Communications
Questions for Class Discussion and Case Analysis
PRSA Member Code of Ethics 2000
Index

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