Mass Communication Theory Foundations, Ferment, and Future

ISBN-10: 0495503630
ISBN-13: 9780495503637
Edition: 5th 2009 (Revised)
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Description: MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Fifth Edition, introduces you to current and classical mass communication theories and explains the media literacy movement in terms you can understand. Plus, this mass communication  More...

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Book details

List price: $233.95
Edition: 5th
Copyright year: 2009
Publisher: Wadsworth
Publication date: 2/21/2008
Binding: Paperback
Pages: 400
Size: 7.25" wide x 9.00" long x 0.75" tall
Weight: 1.342
Language: English

MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Fifth Edition, introduces you to current and classical mass communication theories and explains the media literacy movement in terms you can understand. Plus, this mass communication textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. Written in an accessible writing style, the text is designed to help you perform well on exams and succeed in the course.

Stanley Baran is the founding chair of the Department of Communication at Bryant University, where he teaches courses in mass communication and communication theory. His academic interests include critical research in mass communication, mass media and social construction of reality, as well as development and improvement of media literacy skills. Dr. Baran has published 10 books, several scholarly articles, and sits or has sat on the editorial boards of numerous journals. His work has been translated into six languages. He was a Senior Fulbright Scholar, Institute for Journalisms und Kommunikationsforschung, Hannover, Deutschland, in 1997. He has served as a consultant for many corporations and organizations, including IBM, ABC, GTE, and Westin Hotels.

Dennis K. Davis is an emeritus professor in the College of Communications at Penn State University. His teaching and research interests include mass communication theory, new media literacy, international communication, research methods, and political communication. He has served as a tenured full professor at Cleveland State University, Southern Illinois University, and the University of North Dakota. He was director of the School of Communication at the University of North Dakota and has served as editor of the JOURNAL OF BROADCASTING & ELECTRONIC MEDIA, published by the Broadcast Education Association. He has co-authored four books on political communication, mass communication theory, and news audience research, as well as numerous articles, chapters, and reviews. He has headed divisions of the Association for Education in Journalism and Mass Communication and the National Communication Association. From 1979 to 1980, he was a Fulbright Senior Lecturer at the University of Amsterdam and the University of Louvain la Neuve. His research has won the Donald McGannon Award for Social and Ethical Relevance in Communication Policy Research from Fordham University and the Broadcasting Preceptor Award from San Francisco State University. In 2010, he received the Distinguished Educator Award from the Mass Communication & Society Division of the Association for Education in Journalism and Mass Communication. The award recognizes teaching excellence and influence on pedagogy.

Preface
Introduction to Mass Communication Theory
Introduction
Understanding and Evaluating Mass Communication Theory
Era of Mass Society and Mass Culture
The Rise of Media Industries and Mass Society Theory
The Rise of Media Theory in the Age of Propaganda
Normative Theories of Mass Communication
The Rise and Fall of Limited Effects
Limited Effects Theory Emerges
Middle-Range Theory and the Consolidation of the Limited Effects Paradigm
Challenging the Dominant Paradigm: Children, Systems, and Effects
Contemporary Mass Communication Theory: Searching for Consensus and confronting Challenges
Emergence of Critical and Cultural Theories of Mass Communication
Media and Audiences: Theories About the Role of Media in Everyday Life
Theories of Media, Culture, and Society
Trends in Mass Communication Theory: Seeking Consensus, Facing Challenges
References
Index

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