Challenge of Effective Speaking

ISBN-10: 0495502170

ISBN-13: 9780495502173

Edition: 14th 2008

List price: $149.95
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Description: Do you want to ace your public speaking course? All you need to know, including all of the skills that will help you become a confident speaker and conquer speaking anxiety, are thoroughly covered in THE CHALLENGE OF EFFECTIVE SPEAKING, 14e. A favorite with students, this best seller guides you through six key "Speech Planning Action Steps". The result? You'll learn how to prepare and deliver strong speeches that get you good grades in your public speaking course! You'll be guided through topic selection, audience analysis and adaptation, effective research (including appropriate use of Internet resources), organization (with an emphasis on outlining), and language and delivery. The new 14th edition of this nationwide best seller also including many online tools, including videos of actual student speeches accompanied by Interactive Video Activities that help you develop and strengthen your public speaking skills. Authors Rudy and Kathie Verderber, together with new coauthor Deanna D. Sellnow, have grounded this new edition with the latest research to give you an exceptional resource for creating and delivering your speeches.

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Book details

List price: $149.95
Edition: 14th
Copyright year: 2008
Publisher: Wadsworth
Publication date: 10/12/2007
Binding: Paperback
Pages: 384
Size: 8.25" wide x 10.50" long x 0.50" tall
Weight: 1.892
Language: English

Kathleen S. Verderber (PhD, University of Cincinnati) is Associate Professor of Management Emeritus at Northern Kentucky University. She holds an MA in Speech Communication as well as an MBA and a PhD in organizational behavior from the University of Cincinnati. Dr. Verderber has consulted with various civic, professional, and business organizations. She has published numerous articles in several journals and has presented papers at communication and management conferences. She is a coauthor of COMMUNICATE! THE CHALLENGE OF EFFECTIVE SPEAKING IN A DIGITAL AGE, COMM, and SPEAK all with Cengage Learning, and author of INTER-ACT: INTERPERSONAL COMMUNICATION, CONCEPTS, SKILLS, AND CONTEXTS with Oxford University Press.

Deanna D. Sellnow is the Gifford Blyton Endowed Professor of Communication and Director of Undergraduate Studies in the Department of Communication and of the Division of Instructional Communication at the University of Kentucky. She conducts faculty development workshops on instructional communication pedagogy and has published her research in regional, national, and international journals. Her research interests include the rhetoric of popular culture, particularly music as communication, and instructional communication. She is co-author of COMMUNICATE! COMM, SPEAK, and THE CHALLENGE OF EFFECTIVE SPEAKING, all with Cengage Learning.

Rudolph F. Verderber, Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati and former National Speaker's Association Professor of the Year is one of the all-time best-selling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories, and skills to introductory level students. His Cengage texts-COMMUNICATE, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM, and SPEAK-have a reputation for being student favorites due to their accessible presentation of theory and skills.

Introduction to Public Speaking
Developing Confidence Through the Speech Planning Process
Effective Listening
Determining a Speech Goal that Meets Audience Needs
Adapting to Audience
Researching Information for Your Speech
Organizing and Outlining the Speech
Completing the Outline: Creating the Introduction and the Conclusion
Creating and Using Visual Aids
Practicing Speech Wording
Practicing Delivery
Informative Speaking
Persuasive Speaking: Reasoning with Your Audience
Persuasive Speaking: Motivating the Audience
Ceremonial Speaking: Speeches for Special Occasions
Increasing the Effectiveness of Problem Solving Discussion
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