Persuasion Reception and Responsibility

ISBN-10: 0495091596

ISBN-13: 9780495091592

Edition: 11th 2007

List price: $156.95
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Description:

PERSUASION: RECEPTION AND RESPONSIBILITY presents persuasion through the examination of various aspects of popular culture -- politics, mass media, advertising, and the Internet -- as they exemplify and teach critical theories of persuasion. The text's multi-chapter focus on language and critical thinking is combined with readability, a conversational engagement with the reader, and current verbal and real-life visual examples of persuasion in action. Persuasion theory, research, and ethics are all woven throughout the text to consistently underscore the book's central purpose -- the development of critical consumers of all forms of persuasion.
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Book details

List price: $156.95
Edition: 11th
Copyright year: 2007
Publisher: Wadsworth
Publication date: 4/11/2006
Binding: Paperback
Pages: 432
Size: 7.50" wide x 9.00" long x 0.50" tall
Weight: 1.298
Language: English

Theoretical Premises
Persuasion in Today's Changing World
Perspectives on Ethics in Persuasion
Traditional and Humanistic Approaches to Persuasion
Social Scientific Approaches to Persuasion
The Making, Use, and Misuse of Symbols
Tools for Analyzing Language and Other Persuasive Symbols
Identifying Persuasive First Premises
Psychological Process Premises: The Tools of Motivation and Emotion
Content or Logical Premises in Persuasion
Cultural Premises in Persuasion
Nonverbal Messages in Persuasion
Applications of Persuasive Premises
The Persuasive Campaign or Movement
Becoming a Persuader
Modern Media and Persuasion
The Use of Persuasive Premises in Advertising and IMC
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