Merchandising Intellectual Property Rights

Name: Merchandising Intellectual Property Rights
Availability: OutOfStock
ISBN: 9780471965794

ISBN-10: 0471965790

ISBN-13: 9780471965794

Edition: 1997

Authors: Joanna R. Jeremiah

List price: $215.00

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This book explains the conditions necessary for the protection of identifiable intellectual property rights, the nature and extent of that protection, how to trade in intellectual property rights and the remedies if rights are infringed.

Book details

List price: $215.00
Copyright year: 1997
Publisher: John Wiley & Sons, Incorporated
Publication date: 4/22/1997
Binding: Hardcover
Pages: 446
Size: 7.00" wide x 10.00" long x 1.25" tall
Weight: 1.936
Language: English



Overview: Character Merchandising and the Proper Scope of Intellectual Property


Merchandising Rights as an Extended Action in Passing Off


Merchandising Rights as a Right of Property in the Mark, Name or Get-Up


Intellectual Property Rights and Monopoly in Shapes, Containers and Other Commonplace Articles


Use of Well-Known Images and Features in Advertising, Comparative Advertising and Unfair Competition


Use of Registered Trade Marks and Service Marks to Protect Merchandising Rights


Use of Copyright and Design Law to Protect Merchandising Rights


Other Sources of Protection of Merchandising Rights


Civil Remedies for the Protection of Merchandising Rights


International Framework for the Protection of Intellectual Property/Merchandising Rights


Appendices


Index