Avon Building the World's Premier Company for Women

Name: Avon Building the World's Premier Company for Women
Price: 4.07 USD
Availability: InStock
ISBN: 9780471787235

ISBN-10: 047178723X

ISBN-13: 9780471787235

Edition: 2005

Authors: Laura Klepacki, Andrea Jung

List price: $23.50

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Description:

A colorful look at Avon's journey to the top Avon is the world's largest direct sales company, with a record four million representatives in more than 140 countries worldwide. Its product line has expanded from cosmetics to vitamins, weight control products, clothing, and jewelry. In The Avon Story, author Laura Klepacki offers an in-depth look at how Avon grew from a small business selling books door-to-door to one of the world's leading cosmetics companies. Through exclusive interviews with company executives--both past and present--as well as analysts and other experts in the beauty and cosmetics industry, Klepacki reveals how Avon has built a global empire by addressing the needs and…

Book details

List price: $23.50
Copyright year: 2005
Publisher: John Wiley & Sons, Incorporated
Publication date: 5/19/2006
Binding: Paperback
Pages: 272
Size: 5.47" wide x 8.72" long x 0.81" tall
Weight: 0.682
Language: English

LAURA KLEPACKI is an experienced journalist who has covered the beauty, marketing, and consumer products industries for many years. The former mass-market beauty editor for Women's Wear Daily, Klepacki has long reported on Avon and is a noted expert on the multibillion-dollar health and beauty care industry.