Marketing Management : The Big Picture

ISBN-10: 0471756687
ISBN-13: 9780471756682
Edition: 2nd 2006
Authors: C. Nordhielm
List price: $62.95
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Description: Now in its second edition, this engaging book provides readers with a set of tools that will enable them to attack marketing problems and find innovative solutions. It presents an integrated framework that is designed to help them analyze,  More...

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Book details

List price: $62.95
Edition: 2nd
Copyright year: 2006
Publisher: Wiley & Sons, Incorporated, John
Binding: Paperback
Pages: 256
Size: 5.75" wide x 8.50" long x 0.25" tall
Weight: 0.924
Language: English

Now in its second edition, this engaging book provides readers with a set of tools that will enable them to attack marketing problems and find innovative solutions. It presents an integrated framework that is designed to help them analyze, prioritize, and then solve these problems. With this 'Big Picture' approach, they'll gain a better understanding of how they affect and are affected by the decisions that are made. This leads to stronger, more effective marketing in the long run.

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