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Irresistible Offer How to Sell Your Product or Service in 3 Seconds or Less

ISBN-10: 0471738948
ISBN-13: 9780471738947
Edition: 2005
Authors: Mark Joyner
List price: $29.00 Buy it from $8.75
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Description: Instructs readers how to make an offer to their customers that gets the job of selling mostly done at first glance. The book offers practical tools to pre-guage how effective an offer will be, thus creating more effective marketing right out of the  More...

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Book details

List price: $29.00
Copyright year: 2005
Publisher: John Wiley & Sons, Incorporated
Publication date: 9/5/2005
Binding: Hardcover
Pages: 240
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 1.034
Language: English

Instructs readers how to make an offer to their customers that gets the job of selling mostly done at first glance. The book offers practical tools to pre-guage how effective an offer will be, thus creating more effective marketing right out of the gate.

Preface
Acknowledgments
About the Author
Introduction: (Three Seconds)
The Magic Window
The Core Imperative of Business
The Big Four Questions
What Is The Irresistible Offer?
What Is Not The Irresistible Offer?
Elements of The Irresistible Offer
The Great Formula
Offer Intensifiers
The Offer Continuum
Great Offers through History
Word of Mouth from Flaming Lips
Selling Yourself in Three Seconds or Less
A Note to Salesmen
Glossary
Index

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