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| Preface | |
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| Acknowledgments | |
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| Introduction | |
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| A Brief History of Type | |
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| Sounds to Symbols | |
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| Gutenberg and Movable Type | |
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| Phototype | |
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| Herb Lubalin | |
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| Into the Digital Age | |
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| Exercises | |
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| Design Guidelines | |
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| Historical Design | |
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| Typographic Timeline | |
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| From Metal to Mac: Understanding Font Technology | |
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| What is a Font? | |
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| Font Formats | |
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| Type I (or PostScript) Fonts | |
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| TrueType Fonts | |
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| OpenType Fonts | |
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| Hinting | |
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| Font Management Utilities | |
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| Techtip: Font Icons | |
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| Typetip: Style-Linked Fonts | |
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| Exercise | |
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| Keyboard Layout Charts | |
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| What Makes a Typeface Look the Way It Does? | |
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| Parts of a Character | |
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| Type Categories | |
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| Serif | |
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| Sans Serif | |
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| Scripts | |
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| Handwriting | |
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| Blackletter | |
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| Titling Fonts | |
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| Decorative and Display | |
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| Typetip: One- and Two-storey "a"s and "g"s | |
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| Exercises | |
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| Think Like a Type Designer | |
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| Personal Type Specimen Book (Individual Project) | |
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| Type Specimen Book and Typeface Analysis (Group Project) | |
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| On Beyond Zebra: The 27th Letter Assignment | |
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| Selecting the Right Type for the Job | |
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| Design Goals | |
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| Legibility and Readability | |
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| What Makes a Good Typeface? | |
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| Text vs. Display | |
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| Typographic Illustration | |
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| Script, Calligraphic, and Handwriting Fonts | |
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| When the Best Font for the Job Isn't a Font | |
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| Type Families | |
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| Dos and Don'ts | |
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| Mixing It Up | |
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| Typetip: Type Specimens | |
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| Typetip: A Bodoni by Any Other Name... | |
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| Exercises | |
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| A Garamond is a Garamond is a Garamond...or is It? | |
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| Why Are All the Scary Typefaces Pointy? | |
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| Legibility and Readability Study | |
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| Basic Techniques for Emphasis | |
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| Italics | |
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| Boldface (or Weight Contrast) | |
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| Underscores | |
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| Techtip: Underlines in QuarkXPress | |
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| Point Size | |
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| Cap vs. Lowercase | |
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| Wide vs. Narrow | |
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| Changing Typestyle | |
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| Changing Color or Shade | |
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| Exercises | |
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| Typographic Hierarchy Study | |
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| Currency Redesign | |
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| Advanced Techniques for Emphasis | |
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| Initial Caps | |
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| Small Caps | |
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| Oldstyle Figures | |
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| Indents | |
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| Ligatures | |
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| Techtip: Ligatures in QuarkXPress | |
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| Swash Characters | |
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| Alternate Characters | |
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| Techtip: Glyph Palettes | |
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| Exercise | |
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| Expressive Typography | |
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| Basic Fine-Tuning and Tweaking | |
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| Type Size | |
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| Line Length | |
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| Line Spacing (Leading) | |
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| Techtip: Auto Leading | |
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| Alignment | |
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| A Few Words About Rags | |
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| Widows and Orphans | |
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| Typetip: Adobe Text Composer | |
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| Typetip: Baseline Shift | |
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| Techtip: Baseline Shift in Adobe InDesign & QuarkXPress | |
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| Exercises | |
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| Concert Poster Design | |
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| Information Hierarchy Book | |
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| Advanced Fine-Tuning and Tweaking | |
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| Hyphenation | |
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| Techtip: Discretionary Hyphens | |
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| Hung Punctuation (or Optical Alignment) | |
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| Techtip: Hung Punctuation in Adobe InDesign | |
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| Visual Alignment | |
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| Typetip: Type on a Curve | |
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| Kerning | |
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| Typetip: Kerning Units | |
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| Techtip: Adjusting Kerning | |
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| Typetip: Proportional vs. Tabular Figures | |
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| Techtip: Adjusting Tracking | |
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| Tracking (or Letterspacing) | |
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| Techtip: Adjusting Word Spacing | |
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| Word Spacing | |
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| Exercises | |
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| Type Poster | |
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| Spacing, Kerning, and Visual Alignment Exploration | |
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| Typographic Typos and How To Avoid Them | |
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| Hyphen, En Dash, and Em Dash | |
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| Quotation Marks | |
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| Techtip: Smart Quotes | |
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| Typetip: Smarten-up Your Quotes Manually | |
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| Apostrophes | |
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| Spaces | |
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| Exercise | |
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| Editorial Design | |
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| Signs, Symbols, and Dingbats | |
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| Register, Trademark, and Copyright Symbols | |
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| Bullets | |
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| Ellipses | |
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| Parentheses, Brackets, Braces, and Angled Brackets | |
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| Accents | |
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| Typetip: Creating Accented Characters | |
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| Euro | |
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| Fractions | |
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| Techtip: Fractions in QuarkXPress | |
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| Typetip: Build Your Own Fractions | |
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| ITC Zapf Dingbats | |
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| Exercises | |
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| Typographic Principles Card Set | |
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| Spa Brochure | |
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| Designing Your Own Typeface | |
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| Handwriting Fonts: A Good Place to Begin | |
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| Three Approaches to Designing a Typeface | |
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| Professional Guidelines | |
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| Exercises | |
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| Introduction to Type Design: Symphony | |
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| Digitize Your Signature | |
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| Glossary | |
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| Bibliography | |
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| Picture Credits | |
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| Digital Font Foundries | |
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| Index | |