Type Rules! The Designer's Guide to Professional Typography

ISBN-10: 047172114X
ISBN-13: 9780471721147
Edition: 2nd 2006 (Revised)
Authors: Ilene Strizver
List price: $50.00
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Description: An explanation of the technical side of type and how it applies to effective design, this text covers the history of design, along with current trends, methods for customising fonts, techniques for setting types, and guidelines for selecting the  More...

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Book details

List price: $50.00
Edition: 2nd
Copyright year: 2006
Publisher: John Wiley & Sons, Incorporated
Publication date: 3/10/2006
Binding: Paperback
Pages: 208
Size: 8.75" wide x 11.00" long x 0.75" tall
Weight: 1.386
Language: English

An explanation of the technical side of type and how it applies to effective design, this text covers the history of design, along with current trends, methods for customising fonts, techniques for setting types, and guidelines for selecting the right type for the job.

Preface
Acknowledgments
Introduction
A Brief History of Type
Sounds to Symbols
Gutenberg and Movable Type
Phototype
Herb Lubalin
Into the Digital Age
Exercises
Design Guidelines
Historical Design
Typographic Timeline
From Metal to Mac: Understanding Font Technology
What is a Font?
Font Formats
Type I (or PostScript) Fonts
TrueType Fonts
OpenType Fonts
Hinting
Font Management Utilities
Techtip: Font Icons
Typetip: Style-Linked Fonts
Exercise
Keyboard Layout Charts
What Makes a Typeface Look the Way It Does?
Parts of a Character
Type Categories
Serif
Sans Serif
Scripts
Handwriting
Blackletter
Titling Fonts
Decorative and Display
Typetip: One- and Two-storey "a"s and "g"s
Exercises
Think Like a Type Designer
Personal Type Specimen Book (Individual Project)
Type Specimen Book and Typeface Analysis (Group Project)
On Beyond Zebra: The 27th Letter Assignment
Selecting the Right Type for the Job
Design Goals
Legibility and Readability
What Makes a Good Typeface?
Text vs. Display
Typographic Illustration
Script, Calligraphic, and Handwriting Fonts
When the Best Font for the Job Isn't a Font
Type Families
Dos and Don'ts
Mixing It Up
Typetip: Type Specimens
Typetip: A Bodoni by Any Other Name...
Exercises
A Garamond is a Garamond is a Garamond...or is It?
Why Are All the Scary Typefaces Pointy?
Legibility and Readability Study
Basic Techniques for Emphasis
Italics
Boldface (or Weight Contrast)
Underscores
Techtip: Underlines in QuarkXPress
Point Size
Cap vs. Lowercase
Wide vs. Narrow
Changing Typestyle
Changing Color or Shade
Exercises
Typographic Hierarchy Study
Currency Redesign
Advanced Techniques for Emphasis
Initial Caps
Small Caps
Oldstyle Figures
Indents
Ligatures
Techtip: Ligatures in QuarkXPress
Swash Characters
Alternate Characters
Techtip: Glyph Palettes
Exercise
Expressive Typography
Basic Fine-Tuning and Tweaking
Type Size
Line Length
Line Spacing (Leading)
Techtip: Auto Leading
Alignment
A Few Words About Rags
Widows and Orphans
Typetip: Adobe Text Composer
Typetip: Baseline Shift
Techtip: Baseline Shift in Adobe InDesign & QuarkXPress
Exercises
Concert Poster Design
Information Hierarchy Book
Advanced Fine-Tuning and Tweaking
Hyphenation
Techtip: Discretionary Hyphens
Hung Punctuation (or Optical Alignment)
Techtip: Hung Punctuation in Adobe InDesign
Visual Alignment
Typetip: Type on a Curve
Kerning
Typetip: Kerning Units
Techtip: Adjusting Kerning
Typetip: Proportional vs. Tabular Figures
Techtip: Adjusting Tracking
Tracking (or Letterspacing)
Techtip: Adjusting Word Spacing
Word Spacing
Exercises
Type Poster
Spacing, Kerning, and Visual Alignment Exploration
Typographic Typos and How To Avoid Them
Hyphen, En Dash, and Em Dash
Quotation Marks
Techtip: Smart Quotes
Typetip: Smarten-up Your Quotes Manually
Apostrophes
Spaces
Exercise
Editorial Design
Signs, Symbols, and Dingbats
Register, Trademark, and Copyright Symbols
Bullets
Ellipses
Parentheses, Brackets, Braces, and Angled Brackets
Accents
Typetip: Creating Accented Characters
Euro
Fractions
Techtip: Fractions in QuarkXPress
Typetip: Build Your Own Fractions
ITC Zapf Dingbats
Exercises
Typographic Principles Card Set
Spa Brochure
Designing Your Own Typeface
Handwriting Fonts: A Good Place to Begin
Three Approaches to Designing a Typeface
Professional Guidelines
Exercises
Introduction to Type Design: Symphony
Digitize Your Signature
Glossary
Bibliography
Picture Credits
Digital Font Foundries
Index

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