Pick Me Breaking into Advertising and Staying There

ISBN-10: 0471715573
ISBN-13: 9780471715573
Edition: 2005
List price: $22.00 Buy it from $6.12
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Description: Making it in advertising is tough. The authors of this text offer a primer for students and junior ad professionals who want to make their mark in advertising.

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Book details

List price: $22.00
Copyright year: 2005
Publisher: John Wiley & Sons, Incorporated
Publication date: 8/26/2005
Binding: Paperback
Pages: 240
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.638
Language: English

Making it in advertising is tough. The authors of this text offer a primer for students and junior ad professionals who want to make their mark in advertising.

NANCY VONK and JANET KESTIN are co-Chief Creative Officers at Ogilvy & Mather, Toronto. They've won many industry awards, including Cannes Lions, One Show Pencils, and Clios. They've judged these shows, CA, and many others. They are also coauthors of the popular "Ask Jancy" column at ihaveanidea.org, a premier site for advertising students and young creatives.

Foreword: Rick Boyko
Preface
Acknowledgments
Introduction: The View from Down Here: Ignacio Oreamuno
Breaking into Advertising
Was I really Put on This Earth to Do Ads?
School Daze
What's a Good
A Ad, Anyway?
Portfolio Preparation: Like Giving Birth, Only More Painful
Getting a Job in This Lifetime: It Can be Done
Internships: Purgatory, Rip-Off, or Free Education?
What Place Is Right For Me?
You're Thea Chosen One Now What?
Money-Not That You Care About that
Fear and Self-Loathing: Snap Out of It
Brainstorming Techniques (You're Going to Need Them)
Awards. Yes, They Matter
How the Judges Decide
Boss Problems: Try Not to Kill Him
Or Sleep with Him
Partner Problems: Do You Need Counseling, a Divorce, or a Gun?
Copywriting
Art Direction
Account Executives: They're People, Too
Identity Crisis
Am I in the A Wrong Place?
Ethics in Advertising: Not Necessarily an Oxymoron
CD Life (Be careful what You Wish For)
Women: The Vanishing Act
Age(ism): Is 39 the New 65?
Staying Sane in an Insane Business
Miscellaneous: The Best Chapter of A Any Book
Strangest Questions: Maybe Even better than Miscellaneous
But Wait, There's More! the Gurus Share Years of Collective Wisdom, and Embarrassing Photos
What I Know Now That I Wish I'd Known Then
What I Look for in a Junior
A Century Ago, We Were Juniors, Too
Appendix: The Inspiration Grab Bag
Index

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