Global Meetings and Exhibitions

ISBN-10: 0471699403

ISBN-13: 9780471699408

Edition: 2nd 2007 (Revised)

List price: $111.95 Buy it from $41.18
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Description:

Focusing on planning and executing successful meetings and exhibitions, Global Meetings and Exhibitions is the only book of its kind to approach the subject from an international perspective. Part of the Wiley Events Series, it takes the reader through the basics of the meeting planning industry and provides the reader with step by step guidance on each stage of the planning process.
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Book details

List price: $111.95
Edition: 2nd
Copyright year: 2007
Publisher: John Wiley & Sons, Incorporated
Publication date: 10/13/2006
Binding: Hardcover
Pages: 288
Size: 7.50" wide x 9.50" long x 1.00" tall
Weight: 1.738
Language: English

CAROL KRUGMAN, CMP, CMM, is Director of Client Services for The George P. Johnson Company in North Easton, Massachusetts. Formerly president and CEO of Krugman Group International Inc., a global meeting management company, she is a frequent speaker on international meetings both in the United States and abroad.RUDY R. WRIGHT, CMP, is a professional event organizer, filmmaker, and author. He is a founding member and past president of Meeting Professionals International. He is the author of The Meeting Spectrum: An Advanced Guide for Meeting Professionals, and has served in editorial capacities for Successful Meetings and Incentive Travel International, Meeting News, The Meeting Professional, and Proceedings of the International Summit on Professional/Association Education.

Series Editor Foreword
Foreword
Preface
Acknowledgments
Fundamentals of Meetings, Conventions, and Exhibitions
Sharpening Your Meeting Vocabulary
Types of Meetings
Going Global
Meeting Technology
Exhibitions
In Conclusion
Key Points
Chapter Glossary
Passport
Decision Factors
Meeting Objectives
Return on Investment
The Meeting Profile
Financial Considerations
Participant Demographics
The Prospectus
Meeting the Global Challenge
Key Points
Passport
Destination Assessment
Establishing a Resource Network
Destination Selection Criteria
Hotels and Meeting Facilities
Key Points
Passport
Organizing and Hosting International Events
International Congress Organization
Planning the Congress
Program Content and Policies
Role of the PCO
Key Points
Passport
Managing Currency and Finances
Budgeting
Getting Advice
Currency Strategies
Planning Guidelines
Financial Planning and Fiscal Management
Tax Issues
Key Points
Passport
Program Planning and Development
Program Design
Language Considerations
Speaker Selection
Meeting Environment and Staging
Entertainment
Satellite Events
Key Points
Passport
Cultural Considerations
Cultural Styles
Developing Cultural Competence
General Language Considerations
Protocol for International Meetings
Key Points
Passport
Marketing the Event
Marketing Strategies
Marketing Budget
Cultural Issues
Publicity
Marketing Partners
Marketing Timetable
Key Points
Passport
International Contracts and Legalities
Contract Provisions
U.S. Tax Implications
Host Government Regulations
Passports and Visas
Law Enforcement
Health Regulations
Negotiations
Key Points
Passport
Implementing the Meeting Plan
Registration
Registration Systems
Automating the Registration Process
Housing the Meeting Attendees
Premeeting Procedures
Site Coordination Visits
Food and Beverage
Key Points
Passport
Exhibiting Abroad
Meetings and Exhibitions
Finding Qualified Help
Similar but Different
Guidelines for Exhibiting Abroad
Planning Considerations
The Exhibit Prospectus
Shipping and Customs
What to Expect On-Site
Wearable Technology
Key Points
Passport
On-Site Operations
Working with Support Staff
Preconference Activities
Setup and Daily Tasks
Meeting Logistics
Resolving Problems
Media Relations
Staff Meetings
Tickets and Badge Control
Monitoring Master Accounts
Program Management
Speaker Support
Guest Programs
Postevent Responsibilities
Key Points
Passport
Preparing for Travel Abroad
Selecting an Airline
Negotiating Fares and Services
Customs and Immigration
Passports and Visas
Hosting International Visitors in the United States
Immunizations
Shipping Equipment and Materials
Predeparture Information
Getting through Customs
Travel Security
On-Site Briefing
Passport
Safety and Security
What Are You Protecting?
Risk Assessment and Analysis
Risk Management
Special Security Issues
Insurance
Key Points
Passport
Event Technology
Communicating on a Global Scale
Calling Home
Computer Software
A Typical Application
Technology Tools
Audiovisuals at Meetings Abroad
Media Production for Multicultural Audiences
Key Points
Passport
Major Meeting Industry Associations and Organizations
Meeting Software and Services
Checklists
Criteria for Venue Selection
Sample Quiz
Program Guidelines for Global Meetings
Guidelines for Hosting International Visitors
Glossary of International Financial Terms
Sample Schedules
Budget Worksheet
Forms
Case Studies
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