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Internet, Mail, and Mixed-Mode Surveys The Tailored Design Method

ISBN-10: 0471698687
ISBN-13: 9780471698685
Edition: 3rd 2009
List price: $94.95
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Description: For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, internet surveys. The Third Edition presents thoroughly updated and  More...

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Book details

List price: $94.95
Edition: 3rd
Copyright year: 2009
Publisher: John Wiley & Sons, Incorporated
Publication date: 10/20/2008
Binding: Hardcover
Pages: 512
Size: 6.25" wide x 9.50" long x 1.50" tall
Weight: 2.178

For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, internet surveys. The Third Edition presents thoroughly updated and revised information about all aspects of survey research and features expanded coverage of online surveys. Dillman's unique Tailored Design Method, thoroughly explained and illustrated in the book, is the preferred model for practice. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions.

Preface
Turbulent Times for Survey Methodology
The Tailored Design Method
Coverage and Sampling
The Basics of Crafting Good Questions
Constructing Open- and Closed-Ended Questions
From Questions to a Questionnaire
Implementation Procedures
When More than One Survey Mode Is Needed
Longitudinal and Internet Panel Surveys
Customer Feedback Surveys and Alternative Delivery Technologies
Effects of Sponsorship and the Data Collection Organization
Surveying Businesses and Other Establishments
Coping with Uncertainty
References
Index

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