Typographic Workbook A Primer to History, Techniques, and Artistry

ISBN-10: 0471696900
ISBN-13: 9780471696902
Edition: 2nd 2005 (Revised)
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Description: The first book to combine the history of typography with technology and practical applications-in a new user-friendly edition Lavishly illustrated with over 750 images, this new edition of A Typographic Workbook takes the "workbook" idea to a whole  More...

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Book details

List price: $50.00
Edition: 2nd
Copyright year: 2005
Publisher: John Wiley & Sons, Incorporated
Publication date: 8/15/2005
Binding: Paperback
Pages: 400
Size: 8.15" wide x 11.02" long x 0.85" tall
Weight: 2.288
Language: English

The first book to combine the history of typography with technology and practical applications-in a new user-friendly edition Lavishly illustrated with over 750 images, this new edition of A Typographic Workbook takes the "workbook" idea to a whole new level. It features many new projects as well as review questions and quizzes for self-learning! New and updated material explores digital technologies that have emerged since the first edition was published, and a revised historical overview presents a clear, well-organized picture of our typographic past.

KATE CLAIR is a general partner in Hats-Off Impressions, a design firm based in Binghamton, New York. She is also a faculty member in the Communication Design Department at Kutztown University in Kutztown, Pennsylvania.CYNTHIA BUSIC-SNYDER is Associate Professor of Graphic Design and Coordinator of Graphic Design Studies in the Department of Art at Mohawk Valley Community College in Utica, New York.

Preface
Acknowledgments
Ancient Writing Systems
Prehistoric Societies
Development of Oral Communication
Early Writing Societies
Pictograph-Based Writing Systems
From Pictographs to Ideographs
The Semitic Languages
Sumerian Cuneiform
Minoan Writing
Written Languages Remain Undeciphered
Egyptian Hieroglyphics
Hieratic Script
Demotic Script
Ancient Writing Systems Evolve
The Rise of Ancient Greece
Recovering Ancient Egyptian Hieroglyphics
Lettering During the Roman Empire and Middle Ages
Impact of the Roman Empire
Roman Triumphal Arches
Roman Lettering
Capitalis Quadrata to Rustica
Constantine Ends Christian Persecution
The Roman Empire Divided
The Scroll versus the Codex
Roman Script
Christianizing of Ireland and the Celtic Lettering
The Crumbling Empire Leads to Feudalism
Celtic Round Uncials
Lettering as a Declaration of Faith
A Unifying Force in Lettering
The Romanesque Hand Invites Innovation
The Development of the Gothic Textura Hand
Mediterranean Expansion of Muslims
Development of Rag Paper in Europe
The Late Gothic Period
Rotunda Compared to Gothic Lettering
Setting the Stage for the Renaissance
Renaissance Typography and Printing
The Renaissance
The Beginning of Printing
Gutenberg: The Metal Craftsman
Movable, Reusable Type
Imitation of a Hand-Copied Book
The First Printing Ink
Composing a Page
Printing the 42-Line Bible
Assembly-Line Book Production
Early Typefaces
The Spread of Printing: Jenson in Italy
Printing in England
The Religious Reformation
The Pinnacle of the Renaissance
Intertwining Printeries: The Estienne Family and Simon de Colines
Aldus Mantius as Publisher
The Letter as Art
Geofroy Tory Establishes Bookmaking as an Art
France Offers a New Look in Type: Garamond
Prevalence of Italic and Script Faces
Handwriting as a Status Symbol
Printing Innovations
Typography During Colonization and Industrialization
Colonial Era Typography
A Mathematically Perfect Font
Rococo Era Typography
Letterpress Printing
Typography During Colonial Expansion
Type Fashion in England
Writing Master Turns Typographer
Typography in Italy
The Dawn of Industrialization
Printing Gains Momentum
Introduction of Sans Serif Fonts
A New Era in Typography: Advertising
The Practical Writing Machine
Stone Chromolithography Printing
The Victorian Era Influences Typography
Documenting the American Civil War
Early Twentieth-Century Typography
The Arts and Crafts Movement
Kelmscott Press
Page Type Composition Speeds Up
Art Nouveau
Type for Mass Production
Offset Lithography
An Aesthetic Revolution
Post-War Typographer: Rudolph Koch
Frederic Goudy's Inspired Private Press in the United States
Edward Johnston and Eric Gill: Classic Letters
The Roaring Twenties
Dada Rejects Typographic Messages
Art Deco
The Bauhaus Aesthetic: Kandinsky and Bayer
DeStijl Movement in the Netherlands
Russian Constructivism: El Lissitzky and Kurt Schwitters
Minimal Typographic Design: Jan Tschichold
A Geometric Typeface: Paul Renner's Futura
The Great Depression
Type for Daily Newspapers
The United States at War
Technology Changes the Designer's Role
Transitioning from Hot Type to Cold Type
Technology Changes the Designer's Role in the Production Process
Fitting Copy
Type Specification
Proofreading Tips
Proofreader's Marks
Type Design During the Second Half of the Twentieth Century
Type Design in the 1960s
Type Design During the Radical 1970s
Wolfgang Weingart
The Dawning of the Digital Age
Contemporary Typography and Digital Technology
Emigre Magazine
Dot Matrix
Daisy Wheel and Ink Jet Printing
Zuzanna Licko
Laser Printer Technology
Jeffery Keedy
Max Kisman
Letterror
Neville Brody
Matthew Carter
Digital Font Technology
Adobe and the Development of PostScript
PostScript Type 1
PostScript Type 2
PostScript Type 3
Font Availability and Distribution
Character Characteristics
Upper- and Lowercase Letterforms
Measuring Type
Distinguishing Font Styles
Fonts, Faces and Families
Typeface Design
Type for Use in Different Sizes
Design of an Italic Font
Designing Font Variations of Weight and Proportion
Lining Figures, Small Caps, Superscript, Subscript, and Dingbats
Type Anatomy
Arms and Tails
The Spine and Shoulder
Serifs, Brackets, Terminals, and Finials
Counters and Bowls
Apices, Crotches, and Vertices
Swashes and Flags
Horizontal Spacing and Measurement
Vertical Spacing
Type Alignment
Spacing Type and Punctuation in Display Sizes
Uppercase versus Mixed Upper- and Lowercase Type
Optical Character Alignment in Headlines
Type Identification and Classification
Black Letter
Old Style
Modern Style Typefaces
Square or Slab Serif
Sans Serif
Script and Cursive
Display and Decorative
The Search for a Modern Classification System
Setting Text Type
Legibility and Readability
Font Design Characteristics
Letterform Proportions
Letter Spacing, Word Spacing, and Line Spacing
Arrangement of Text Type
Background Value, Color, and Contrast
Type Enclosed by Boxes and Bars
Single Spaces Following Punctuation
Typesetting Abbreviations
Using Bullets to Emphasize Listed Information
Prime Marks, Quotation Marks, and Apostrophes
Adding and Omitting Quoted Content Correctly
Using a Virgule
Hyphenation and Justification
Widows and Orphans
Selecting and Combining Fonts Creatively
Font Selection Considerations
Typographic Personality: Denotation, Connotation, and Resonance
Determining Compositional Importance
Spacing and Grouping Type
Weight, Proportion, Value and Texture
Positive and Negative
Varying Position and Orientation
Varying Font Structure and Style
Organizing Typographic Compositions
Basic Page Layout Considerations
Typical Layout Considerations
Establishing a Grid
Margins, Gutters and Alleys
Mastheads
Headlines and Subheads
Headers and Footers
Body Copy
Callouts and Pull Quotes
Tables, Lists, and Forms
Captions, Bylines and Credits
Sidebars and Initial Caps
Font sample charts
Key concepts
Key players
Credits
Bibliography

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