Professional Practice 101 Business Strategies and Case Studies in Architecture

ISBN-10: 0471683663
ISBN-13: 9780471683667
Edition: 2nd 2006 (Revised)
List price: $85.00 Buy it from $37.25
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Description: Shed fresh light on the many issues involved in the operation of an architectural practice -- from how a firm is structured to how it manages projects and secures new business -- with the latest edition of Professional Practice 101. Case studies,  More...

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Book details

List price: $85.00
Edition: 2nd
Copyright year: 2006
Publisher: John Wiley & Sons, Incorporated
Publication date: 3/24/2006
Binding: Paperback
Pages: 408
Size: 7.00" wide x 10.00" long x 1.00" tall
Weight: 1.848
Language: English

Shed fresh light on the many issues involved in the operation of an architectural practice -- from how a firm is structured to how it manages projects and secures new business -- with the latest edition of Professional Practice 101. Case studies, new to the this edition, augment each chapter as does a wealth of material including coverage of: Project management Time management Group dynamics and teamwork Project delivery Communication and leadership skills Design and information technology Marketing Legal and licensing issues Financial management Risk management and professional liability insurance Client and contractor relations Order your copy of this design primer today.

Thomas Fisher works at the New Economics Foundation in London on issues of development finance, organizational development and accountability in both southern and northern countries Previously he was engaged in development training and research in India for five years.

Foreword to the Second Edition
Preface
Acknowledgments
Practice, Practice, Practice
What It Means to Be a Professional, or the Courage to Be a Misfit
Professionalism and the Public Interest
Professional Through and Through
Linking Design and Practice
For Whom Should You Design?
Are You an Artist or an Architect?
Voodoo and Hearsay
Almost All About IDP, ARE, AIA, NCARB, NAAB, and ACSA
Timing of the Architect Registration Examination
Designing Your Career
Case Study: Designing Your Career
Do the Right Thing
Architects and Ethics
Postscript on Ethical Behavior
Case Study: The Fifty-Nine-Story Crisis
The Firm: Commodity and Delight
Design Firm Typologies
Firm Start-Ups
Two Start-Up Profiles: Young, Digital, and Good
Profiles in Courage: Three Firms
Case Study: ABC/Prieto Haskell
Case Study Analysis: A Firm in Search of a New Identity
Case Study: Rose/Knox Townhouses, or Architects Build Cheap Houses for Themselves
Project Management
Managing the Process Versus Producing the Product
Making Group Projects in Studio Work for You
Client Relations: Of Timing and Schmoozing
Designing Your Time
Experimental Drawing-Drawing to Steal
The Ultimate Manager: The Role of Wisdom in Louis Kahn's Office
Case Study: Anne Cahill (A) and (B)
Author's Study Analysis: Portrait of a Project Manager
Case Study: Drawing as a Means to Practice
Making a (Financial) Statement
Financial Management Primer
Managing the Labor Force
Support Staff
The Real Meaning of Green Design: Fees and Schedules
Conventional Versus Progressive Real Estate Development
Case Study: Downtown Albuquerque Theater Block
To Market, to Market
Top 10 Rules of Marketing
Marketing for Success
Selling Architectural Services
Top 10 Presentation Skills
Top 10 Principles for Design on the Web
Case Study: Richards Roth Caruso, Inc.
Laws and Order
Thinking Ahead in the Architect-Client Relationship
The Relationship of the Architect and Contractor
Top 10 Legal Implications of Electronic Documents
Case Study: Minor Setbacks
Case Study: Accounting for Terraces-Dealing with Unclear Regulations
Risky Business
Risk Management and Professional Liability Insurance
Negotiating Strategies and Consensus Building
Top 10 Ways to Manage Risk and Prevent Losses
Case Study: Capital Architects
New Modes of Service and Project Delivery
Models for the Architectural Profession
The Emergence of the Virtual Architectural Practice
Computers and Practice: The Digital Guerrilla
Project Delivery Strategy
Keys to Quality: Success Strategies in Design-Build Partnerships
Small-Scale Commercial and Residential Projects
Leading to Project Delivery in Japan
Case Study: Digital Practice-Rethinking the Design Process
Nontraditional Practice
The Maverick Architects: Success in Nontraditional Careers
Choosing Multiple Career Paths
Pursuing a Career in the Academy
Out of the Swamp, or the Evolution of a Career
Case Study: The Urban Design Jazz Ensemble
Case Study: An Unusual Consulting Practice-Dyer + Dyer
Case Study: Unexpected Opportunities of an Urbanist Practice
Social Responsibilities
Architects as Leaders
A Situational Team Approach to Mentorship
The Potential of Pro Bono Practice
Selling Out or Selling Yourself?
Building Prose for Building Pros
Meeting the Minimums and Missing the Point
Case Study: Transformational Leadership in Architecture Firms
Case Study: Green Against the Grain
Index

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