How to Start, Run, and Stay in Business The Nuts-And-Bolts Guide to Turning Your Business Dream into a Reality

Name: How to Start, Run, and Stay in Business The Nuts-And-Bolts Guide to Turning Your Business Dream into a Reality
Price: 9.36 USD
Availability: InStock
ISBN: 9780471671848

ISBN-10: 0471671843

ISBN-13: 9780471671848

Edition: 4th 2005 (Revised)

Authors: Gregory F. Kishel, Patricia Gunter Kishel

List price: $20.00

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Description:

A 25th anniversary revision of the bestselling guide to launching a small business This completely updated special edition of the Kishels' bestselling classic includes new information on the Internet, international business opportunities, and improving customer service. The classic primer for wannabe entrepreneurs, How to Start, Run, and Stay in Business has been chosen as one of Inc. magazine's top 40 must-read books for entrepreneurs, as well the Book-of-the-Month Club's Fortune Book Club and Newbridge's Executive Program Book Club. A true classic and a guiding light for entrepreneurs of every stripe, this Fourth Edition has been revised from top to bottom and is better than ever.

Book details

List price: $20.00
Edition: 4th
Copyright year: 2005
Publisher: John Wiley & Sons, Incorporated
Publication date: 5/18/2005
Binding: Paperback
Pages: 288
Size: 6.00" wide x 9.00" long x 0.85" tall
Weight: 0.726
Language: English

GREGORY and PATRICIA KISHEL are business consultants and coauthors of Start, Run, and Profit from Your Own Home-Based Business, Build Your Own Network Sales Business, and Cashing in on the Consulting Boom. They both have MBA degrees and teach college courses in management, marketing, and finance. Gregory is also Director of the Orange County Small Business Development Center in Southern California.



Preface



Getting Started



Preparing Your Business Plan



Determining the Best Location



Your Building



Structuring the Business



Recordkeeping and Taxes



Financial Statements



Obtaining Capital



Inventory and Distribution



Setting the Price



Staffing



Managing and Motivating



Developing Your Promotional Strategy



Selling and Servicing



Safeguarding Your Business



International Marketing



Franchising



Getting Help


Index