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How to Start, Run, and Stay in Business The Nuts-and-Bolts Guide to Turning Your Business Dream into a Reality

ISBN-10: 0471671843
ISBN-13: 9780471671848
Edition: 4th 2005 (Revised)
List price: $20.00 Buy it from $0.01
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Description: A 25th anniversary revision of the bestselling guide to launching a small business This completely updated special edition of the Kishels' bestselling classic includes new information on the Internet, international business opportunities, and  More...

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Book details

List price: $20.00
Edition: 4th
Copyright year: 2005
Publisher: John Wiley & Sons, Incorporated
Publication date: 5/18/2005
Binding: Paperback
Pages: 288
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 0.726
Language: English

A 25th anniversary revision of the bestselling guide to launching a small business This completely updated special edition of the Kishels' bestselling classic includes new information on the Internet, international business opportunities, and improving customer service. The classic primer for wannabe entrepreneurs, How to Start, Run, and Stay in Business has been chosen as one of Inc. magazine's top 40 must-read books for entrepreneurs, as well the Book-of-the-Month Club's Fortune Book Club and Newbridge's Executive Program Book Club. A true classic and a guiding light for entrepreneurs of every stripe, this Fourth Edition has been revised from top to bottom and is better than ever.

GREGORY and PATRICIA KISHEL are business consultants and coauthors of Start, Run, and Profit from Your Own Home-Based Business, Build Your Own Network Sales Business, and Cashing in on the Consulting Boom. They both have MBA degrees and teach college courses in management, marketing, and finance. Gregory is also Director of the Orange County Small Business Development Center in Southern California.

Preface
Getting Started
Preparing Your Business Plan
Determining the Best Location
Your Building
Structuring the Business
Recordkeeping and Taxes
Financial Statements
Obtaining Capital
Inventory and Distribution
Setting the Price
Staffing
Managing and Motivating
Developing Your Promotional Strategy
Selling and Servicing
Safeguarding Your Business
International Marketing
Franchising
Getting Help
Index

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