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Business Plan Guide for Independent Consultants

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ISBN-10: 047159735X

ISBN-13: 9780471597353

Edition: 1994

Authors: Herman Holtz, Herman Holtz

List price: $45.00
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Book details

List price: $45.00
Copyright year: 1994
Publisher: John Wiley & Sons, Incorporated
Publication date: 12/13/1994
Binding: Paperback
Pages: 240
Size: 5.93" wide x 9.09" long x 0.61" tall
Weight: 0.748
Language: English

Why You Need a Business Plan
Mission Statements and Business Definitions
Start-Up Planning
Initial Commitments
Market Analysis
Analyzing and Qualifying Markets and Segments
The Marketing Plan
Planning the Presentations and Using the Tools
Zeroing in on Your Market
Rates and Pricing
The Financial Side of the Business
A Sample Business Plan
Appendix
Index