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Preface | |
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Acknowledgments | |
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About the Author | |
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Your Original Thesis | |
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What Is an Original Thesis? | |
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What Is Hospitality Industry Research? | |
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The Original Research Thesis Chapters | |
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Contents of Chapter One | |
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Contents of Chapter Two | |
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Contents of Chapter Three | |
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Contents of Chapter Four | |
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Contents of Chapter Five | |
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The Appendixes | |
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How Your Research Can Help You and the Industry | |
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The Importance of Topic Selection | |
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Initial Topic Selection | |
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Initial Population Considerations | |
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The Writing Approach | |
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The Organizational Structure | |
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Selecting a Style Manual | |
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To Type, to Word Process, or to Compute | |
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Getting Organized--Where and How to Start | |
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Summary | |
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Bibliography | |
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Discussion Questions | |
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Role Play Exercises | |
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Exercises | |
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The Starting Point--Chapter Two | |
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Introduction | |
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Should Chapter Two or Chapter One Be Written First? | |
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The Relationship between Key Words, Note Cards, and Outlines | |
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The Initial Research Question and the Literature Review | |
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Key Words | |
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Library References | |
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Internal and External Computer Searches | |
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Refining the Research Question | |
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Reference Cards | |
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The Continuing Development of Chapter Two | |
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Outline Cards and Tab Cards | |
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The Outline for Chapter Two | |
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What Is Footnoted? | |
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Summary | |
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Discussion Questions | |
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Role Play Exercises | |
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Exercises | |
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Starting Chapter One | |
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Introduction | |
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The Mechanics of Front Pages | |
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Writing the Chapter One Introduction | |
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The Population Revisited | |
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Say What You Mean and Mean What You Say | |
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Summary | |
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Discussion Questions | |
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Role Play Exercises | |
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Exercises | |
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The Chapter One Core | |
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Introduction | |
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The Importance of Chapter One Core Sections | |
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The Downward Importance Flow in Chapter One | |
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The Final Research Question | |
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The Statement of the Problem | |
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The Subproblems | |
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Hypotheses | |
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Organization of the Paper | |
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Assumptions | |
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Delimitations | |
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Summary | |
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Discussion Questions | |
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Role Play Exercises | |
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Exercises | |
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Completing Chapter One | |
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Introduction | |
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The Final Organizational Structure of Chapter One | |
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Defining Terms and Abbreviations | |
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Writing the "Importance of the Study" Section | |
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Writing the Chapter One Summary | |
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Tying in Chapters One and Two | |
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Summary | |
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Discussion Questions | |
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Role Play Exercises | |
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Exercises | |
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Chapter Two Revisited | |
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Introduction | |
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The Ongoing Literature Review Draft | |
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Writing the Front Pages for Chapter Two | |
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Writing the Introduction to Chapter Two | |
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Revising Chapter Two to the Three Standard Sections | |
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The Footnotes for Chapter Two | |
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The Bibliography for Chapter Two | |
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Summary | |
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Discussion Questions | |
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Role Play Exercises | |
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Exercises | |
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The Cover Letter and the Research Instrument | |
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Introduction | |
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The Questionnaire as a Foundation for Original Research | |
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The Importance of Tieing the Population and the Thesis Research Question to the Research Instrument | |
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Preliminary Research Instrument Development Techniques--Note Cards of Questions | |
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Preliminary Research Instrument Development Techniques--Interview Sampling | |
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The Document Review/Revision Process | |
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Geographical Sampling Size | |
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Phone or Personal Visit Sampling | |
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Sample Size | |
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Refining Final Research Instrument Questions Based on Responses from the Sampling | |
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The Delphi Approach | |
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Writing the First Draft of the Research Instrument | |
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Writing the Cover Letter | |
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Summary | |
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Discussion Questions | |
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Role Play Exercises | |
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Exercises | |
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Chapter Three--The Foundation | |
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Introduction | |
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Primary and the Secondary Data | |
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Criteria for the Admissibility of Data | |
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Validity | |
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Reliability | |
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The Chapter Three Population Description | |
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Summary | |
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Bibliography | |
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Discussion Questions | |
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Role Play Exercises | |
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Exercises | |
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Chapter Three--The Research Structure | |
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Introduction | |
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Research Methodologies | |
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The Means of Obtaining and the Location of the Data for Each Problem and Subproblem | |
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Statistical Treatment Options | |
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Treatment Options for the Data | |
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Interpretation of the Data for Each Problem and Subproblem | |
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Item Analyses | |
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Tables, Figures, Graphs, and Charts | |
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Basic Review Checks | |
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Summary | |
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Bibliography | |
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Discussion Questions | |
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Role Play Exercises | |
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Exercises | |
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Chapter Three--The Mechanics | |
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Introduction | |
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The Chapter Three Title Page and Introduction | |
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Preparing the Mailing and Mail Considerations for the Research Instrument | |
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Coding Options | |
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Putting Chapter Three Together | |
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Creating a Three-Chapter Package | |
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Summary | |
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Bibliography | |
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Discussion Questions | |
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Role Play Exercises | |
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Exercises | |
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Mailings and Chapter Four | |
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Introduction | |
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Time Constraints | |
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The Mechanics of Questionnaire Mailing | |
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Second Mailing | |
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When to Start the Data Analysis | |
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Recording Incoming Data | |
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Applying Statistical Data Analyses | |
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Preparing the Charts | |
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Writing the Chapter Four Front Pages | |
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Preparing the Appendixes | |
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Writing the Chapter Four Conclusion | |
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Creating a Four-Chapter Package | |
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Summary | |
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Discussion Questions | |
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Role Play Exercises | |
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Exercises | |
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Writing Chapter Five | |
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Introduction | |
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The Chapter Five Introduction | |
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Interpreting Each Subproblem's Data | |
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Interpreting the Conclusion of Each Hypothesis | |
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Interpreting the Conclusions Concerning the Problem and the Research Question | |
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Generalizations Beyond the Parameters of the Study | |
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Writing the "Recommendations for Further Study" Section | |
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Writing the "Contributions of the Study" Section | |
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Writing the Chapter Five Conclusion | |
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Summary | |
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Discussion Questions | |
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Role Play Exercises | |
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Exercises | |
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Post-Study Tasks | |
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Introduction | |
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The Addenda | |
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Packaging the Original Research Study | |
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Writing the Research Study Synopsis | |
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Thank-You Letters and Synopsis Distribution | |
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Publishing and Otherwise Using the Thesis | |
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Summary | |
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Discussion Questions | |
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Role Play Exercises | |
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Exercises | |
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Index | |