Kellogg on Strategy Concepts, Tools, and Frameworks for Practitioners

ISBN-10: 0471478555
ISBN-13: 9780471478553
Edition: 2004
List price: $35.00 Buy it from $3.94
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Description: Most successful businesses rely on three fundamentals to maintain their market share. Businesses must give value for money, whilst making a profit for themselves and not giving anything away to the competition. This book shows how to live by these  More...

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Book details

List price: $35.00
Copyright year: 2004
Publisher: John Wiley & Sons, Incorporated
Publication date: 8/5/2005
Binding: Hardcover
Pages: 240
Size: 6.20" wide x 9.50" long x 1.00" tall
Weight: 0.902
Language: English

Most successful businesses rely on three fundamentals to maintain their market share. Businesses must give value for money, whilst making a profit for themselves and not giving anything away to the competition. This book shows how to live by these rules.

DAVID DRANOVE is the Walter McNerney Distinguished Professor of Health Industry Management and Professor of Management and Strategy at the Kellogg Graduate School of Management. He is also the former chair of the Department of Management and Strategy at the Kellogg School. Widely published in a number of business journals, he is also the coauthor of Economics of Strategy, from Wiley.SONIA MARCIANO is Institute Fellow and Senior Lecturer at The Institute for Strategy and Competitiveness at the Harvard Business School. Previously, she was Clinical Professor of Management and Strategy at the Kellogg School and Adjunct Professor of Strategy at The University of Chicago.

Introduction
Getting Ready to Do Strategy
Illustrative Example
Samsung
B Minus C: Positioning Your Firm against the Competition
Illustrative Examples
American Airlines
Merck
Wal-Mart
Affirming Your Competitive Advantage: The Resources and Capabilities Audit
Illustrative Examples
Southwest Airlines
GlaxoSmithKline
Nike
Foot Locker
McDonald's
Disney
Measuring Your Competitive Advantage: A Toolkit
The Cancer of Competition: How to Diagnose It
Illustrative Examples
Texas Rangers
Commonwealth Edison
the Cola Wars
the Pharmaceutical Industry
the National Football League
United Healthcare
Lucent Technologies
The Cancer of Competition: How to Cure It
Illustrative Examples
Wal-Mart
Southwest Airlines
Garanimals
Kellogg's
General Electric
OPEC
Sky Television
The Threat of Entry and How to Combat It
Illustrative Examples
Airbus and Boeing
United Airlines
General Electric and Siemens
Wal-Mart
Philip Morris
Xerox
Amazon and Barnes & Noble
Netscape
How to Sustain Your Competitive Advantage
Illustrative Examples
Circuit City
Topps Trading Cards
Southwest Airlines
Nintendo
Nucor
Lockheed
AT&T
eBay
Chicago Bears
Two Examples of Strategy in Action: Southwest Airlines and the Chicago Hospital Market
Index

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