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| Preface | |
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| Acknowledgments | |
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| Introduction: Special Event Fundraising--A Beginning | |
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| A Few Definitions for Fundraising Special Events | |
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| Seven Goals for a Successful Special Event | |
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| Dinner a la Heart: A Creative Special Event | |
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| Who Will Benefit from This Book? | |
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| How to Use This Book: An Overview | |
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| METT Checklist | |
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| Conclusion | |
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| The Master Event Timetable (METT) | |
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| The Master Event Timetable (METT) | |
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| To Do This Week: The METT in Action | |
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| Master Event Timetable Applied to Dinner a la Heart | |
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| METT Checklist | |
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| Conclusion | |
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| Choosing the Event | |
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| Do Not Pass Go--Should the Organization Have an Event? | |
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| Key Elements for Executing a Special Event | |
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| Choosing a Special Event | |
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| Five Models for a Special Event | |
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| Emergency Drill | |
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| METT Checklist | |
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| Conclusion | |
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| Monetary Goals and Budgets | |
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| Introduction | |
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| Key Elements to Consider When Putting Together the Special Event | |
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| Budget Strategy | |
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| Event Pricing | |
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| Calculating Revenue Sources | |
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| Estimating Attendance: Calculating Minimum Revenue | |
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| What Items Make Up Gross Revenue? | |
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| Packaging of Premium Tables and Advertisements | |
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| Underwriters and Sponsors | |
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| In-Kind Donations | |
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| Revenue Considerations for Events in Smaller Communities | |
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| Mastering Revenue and Expense Items | |
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| Putting It All Together | |
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| Computer Spreadsheets and Databases: Keeping the Event and the Budget on Track | |
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| Conclusion | |
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| METT Checklist | |
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| Recruiting Volunteer Leadership for Your Event | |
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| First Enlist the Stakeholders | |
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| Agency Governing Board | |
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| Agency Development Committee | |
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| Reverse Networking | |
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| The Event Chair and Agency Professional | |
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| Co-Chair Responsibilities | |
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| Who's on First? | |
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| The Community-Wide Event Committee | |
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| Honorary Chairpersons | |
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| Volunteers and Communication | |
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| A Case Statement for Special Events | |
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| METT Checklist | |
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| Conclusion | |
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| Networking in the Community | |
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| The Community-Wide Event Committee--The Marketing Team | |
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| Committee Information Kit and the Agenda for the Committee Meeting | |
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| Underwriting the Event: Corporate Sponsorship | |
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| List Management | |
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| METT Checklist | |
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| Conclusion | |
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| On the Internet: Plan an Event Online Real Quick! | |
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| Building the Structure | |
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| First Decisions | |
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| An Input Screen | |
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| First Recruitments | |
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| Required Documents | |
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| The Marketing Process | |
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| Save That Date | |
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| Potential Enhancements | |
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| A Very Clever Invitation | |
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| In Internet Reminder | |
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| An Actual Strategic Plan | |
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| METT Checklist | |
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| Conclusion | |
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| Marketing | |
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| Definition and Introduction to Special Event Marketing | |
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| Identifying the Market | |
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| Segmenting, Targeting, and Positioning | |
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| Key Marketing Words and Actions | |
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| A Special Event Marketing Plan | |
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| A Special Event Marketing Plan--Example | |
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| Riding the Internet Wave | |
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| Getting Your Message to the Media | |
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| METT Checklist | |
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| Conclusion | |
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| Special Event Administration | |
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| Introduction | |
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| The First Concerns: Location, Food, and Service | |
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| Important People | |
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| Negotiating Points in Contracts | |
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| Event Staffing Requirements | |
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| Don't Be Stingy with Servers | |
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| Designing the Site: Where to Place the Tables and Podiums | |
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| Postal Matters | |
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| Insurance | |
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| Printing and Printers | |
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| Additional Considerations: Decorations, Additional Administrative Concerns | |
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| Financial Matters | |
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| Conclusion | |
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| METT Checklist | |
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| The Final Weeks to Event Day | |
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| Master Event Timetable Introduction | |
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| Motivational Techniques for Event Committee Members | |
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| The Hot-Prospect Scenario | |
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| More Motivational Techniques for Event Committee Members | |
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| Seating Guests | |
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| Reception and Check-In Desk | |
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| Documents | |
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| Setting the Pace for the Event | |
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| The PDQ Checklist | |
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| Conclusion | |
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| METT Checklist | |
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| The Big Day: Why Success Is in the Details | |
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| Introduction | |
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| The Final Countdown | |
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| Event Day--Time Line | |
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| Conclusion | |
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| METT Checklist | |
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| Thank You and Goodbye! | |
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| Introduction | |
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| Always Say Thank You | |
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| How to Say Thank You | |
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| Finance | |
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| Evaluation | |
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| METT Checklist | |
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| Conclusion | |
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| Special Resources | |
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| Documents | |
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| Computer Software | |
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| Professional Organizations for Nonprofit Agencies | |
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| Reference Bibliography | |
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| Index | |
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| About the CD-ROM | |