Special Events Proven Strategies for Nonprofit Fundraising

ISBN-10: 0471462357
ISBN-13: 9780471462354
Edition: 2nd 2004 (Revised)
Authors: Alan L. Wendroff
List price: $86.50 Buy it from $3.00
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Description: "This comprehensive and detailrich book is a great addition to a fundraising library. Novices will find their anxiety banished and seasoned professionals will find they still can learn some things. If you want maximum mileage out of your events, use  More...

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Book details

List price: $86.50
Edition: 2nd
Copyright year: 2004
Publisher: John Wiley & Sons, Incorporated
Publication date: 10/22/2003
Binding: Hardcover
Pages: 272
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 1.232
Language: English

"This comprehensive and detailrich book is a great addition to a fundraising library. Novices will find their anxiety banished and seasoned professionals will find they still can learn some things. If you want maximum mileage out of your events, use this book!"----Kim Klein, PublisherGrassroots Fundraising Journal"Applause for Alan Wendroffs book, Special Events: Proven Strategies for Nonprofit Fundraising, called for a Second Edition----an encore. Alan Wendroff uses his return to the stage as an opportunity to expand upon and enrich his previously presented special event strategies. In this updated edition, Wendroff guides the reader onto the Internet with its costeffective, timely, and considerable means for planning and conducting special events. The webbased strategies discussed in the Second Edition include volunteer enlistment, marketing to an expanded audience, and momentbymoment stewardship. The newly presented strategies can further your events success and attract greater returns for addressing organizational mission objectives."----Skip Henderson, MSWProviding Fund Raising Counsel"Alan Wendroff takes special events seriously. This updated edition of his work is essential for organizations seeking to involve todays potential donors and volunteers."----Eugene R. Tempel, Executive DirectorThe Center on Philanthropy at Indiana University, headquartered at Indiana UniversityPurdue University Indianapolis"Once again, Alan Wendroff provides doable stepbystep planning and strategizing for special events fundraising. His proven method is so sufficiently downtoearth that both volunteers and staff can benefit tremendously from this simple implementation guide. In fact, it would make an excellent thank you gift for volunteers. Theyll feel empowered and more equipped to assist with the charitable cause for which they are willing to give time and money."----Nancy May, Resource Development ConsultantGood Samaritan Foundation"Alan Wendroff significantly upgrades every development officers library with Special Events: Proven Strategies for Nonprofit Fundraising, Second Edition. In one volume, Alan provides specifics that are culled from his years of experience and delivers his counsel with the touch of a mentor and a sense of humor. This work provides additional and valuable resources for the experienced professional and sage advice for the novice."----Paul I. Kuznekoff, Director of DevelopmentThe Allen and Joan Bildner Center for the Study of Jewish Life at Rutgers, The State University of New Jersey

Preface
Acknowledgments
Introduction: Special Event Fundraising--A Beginning
A Few Definitions for Fundraising Special Events
Seven Goals for a Successful Special Event
Dinner a la Heart: A Creative Special Event
Who Will Benefit from This Book?
How to Use This Book: An Overview
METT Checklist
Conclusion
The Master Event Timetable (METT)
The Master Event Timetable (METT)
To Do This Week: The METT in Action
Master Event Timetable Applied to Dinner a la Heart
METT Checklist
Conclusion
Choosing the Event
Do Not Pass Go--Should the Organization Have an Event?
Key Elements for Executing a Special Event
Choosing a Special Event
Five Models for a Special Event
Emergency Drill
METT Checklist
Conclusion
Monetary Goals and Budgets
Introduction
Key Elements to Consider When Putting Together the Special Event
Budget Strategy
Event Pricing
Calculating Revenue Sources
Estimating Attendance: Calculating Minimum Revenue
What Items Make Up Gross Revenue?
Packaging of Premium Tables and Advertisements
Underwriters and Sponsors
In-Kind Donations
Revenue Considerations for Events in Smaller Communities
Mastering Revenue and Expense Items
Putting It All Together
Computer Spreadsheets and Databases: Keeping the Event and the Budget on Track
Conclusion
METT Checklist
Recruiting Volunteer Leadership for Your Event
First Enlist the Stakeholders
Agency Governing Board
Agency Development Committee
Reverse Networking
The Event Chair and Agency Professional
Co-Chair Responsibilities
Who's on First?
The Community-Wide Event Committee
Honorary Chairpersons
Volunteers and Communication
A Case Statement for Special Events
METT Checklist
Conclusion
Networking in the Community
The Community-Wide Event Committee--The Marketing Team
Committee Information Kit and the Agenda for the Committee Meeting
Underwriting the Event: Corporate Sponsorship
List Management
METT Checklist
Conclusion
On the Internet: Plan an Event Online Real Quick!
Building the Structure
First Decisions
An Input Screen
First Recruitments
Required Documents
The Marketing Process
Save That Date
Potential Enhancements
A Very Clever Invitation
In Internet Reminder
An Actual Strategic Plan
METT Checklist
Conclusion
Marketing
Definition and Introduction to Special Event Marketing
Identifying the Market
Segmenting, Targeting, and Positioning
Key Marketing Words and Actions
A Special Event Marketing Plan
A Special Event Marketing Plan--Example
Riding the Internet Wave
Getting Your Message to the Media
METT Checklist
Conclusion
Special Event Administration
Introduction
The First Concerns: Location, Food, and Service
Important People
Negotiating Points in Contracts
Event Staffing Requirements
Don't Be Stingy with Servers
Designing the Site: Where to Place the Tables and Podiums
Postal Matters
Insurance
Printing and Printers
Additional Considerations: Decorations, Additional Administrative Concerns
Financial Matters
Conclusion
METT Checklist
The Final Weeks to Event Day
Master Event Timetable Introduction
Motivational Techniques for Event Committee Members
The Hot-Prospect Scenario
More Motivational Techniques for Event Committee Members
Seating Guests
Reception and Check-In Desk
Documents
Setting the Pace for the Event
The PDQ Checklist
Conclusion
METT Checklist
The Big Day: Why Success Is in the Details
Introduction
The Final Countdown
Event Day--Time Line
Conclusion
METT Checklist
Thank You and Goodbye!
Introduction
Always Say Thank You
How to Say Thank You
Finance
Evaluation
METT Checklist
Conclusion
Special Resources
Documents
Computer Software
Professional Organizations for Nonprofit Agencies
Reference Bibliography
Index
About the CD-ROM

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