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Marketing Research

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ISBN-10: 0471451681

ISBN-13: 9780471451686

Edition: N/A

Authors: David A. Aaker, V. Kumar, George S. Day

List price: $74.30
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This text helps both future managers and future researchers understand and appreciate marketing research, when it can and should be used, what research alternatives exist, how to recognise effective research, and how to apply its results.
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Book details

List price: $74.30
Publisher: John Wiley & Sons Inc
Pages: 800
Size: 7.09" wide x 8.73" long x 1.23" tall
Weight: 3.146