Special Events Event Leadership for a New World

Name: Special Events Event Leadership for a New World
Price: 6.75 USD
Availability: InStock
ISBN: 9780471450375

ISBN-10: 0471450375

ISBN-13: 9780471450375

Edition: 4th 2005 (Revised)

Authors: Joe Goldblatt

List price: $75.00

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Description:

More and more, special events courses are being taught in hospitality and events management courses. Written by the foremost authority on event management, and with expanded coverage of leadership and its role in successful planning, this book provides a handy reference for events professionals and the tools necessary for beginners to pursue a career in special events management.

Book details

List price: $75.00
Edition: 4th
Copyright year: 2005
Publisher: John Wiley & Sons, Incorporated
Publication date: 10/14/2004
Binding: Hardcover
Pages: 528
Size: 7.78" wide x 9.61" long x 1.55" tall
Weight: 2.420
Language: English



Foreword


Preface



Theory of Event Leadership



Welcome to Event Leadership for a New World



Models of Global Event Leadership



Event Administration



Developing and Implementing the Event Plan



Management of Human Resources and Time



Financial Administration



Event Leadership



Event Coordination



Managing Vendor Contracts



On-Site Management



Accommodating Special Needs



Event Marketing



Advertising, Public Relations, Promotions, and Sponsorship



Online Marketing 305



Legal, Ethical, and Risk Management



Risk Management: Legal and Financial Safeguards



Morality, Law, and Ethics in Event Management



Technology and Professional Development



Technology for Modern Event Management



Advancing Your Career in The Twenty-First Century



Case Studies in Twenty-Firstcentury Event Leadership



Organizations and Resources



Internet Sites



References



Periodicals



Directories



Audio and Video Resources



Software



Sample Client Agreement



Sample Vendor Agreement



Sample Catering Menus



Sample Insurance Certificate



Sample Incident Report



Sample Purchase Order



Sample Event Evaluations



Ises Code of Ethics


Index