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Managerial Economics Analysis, Problems, Cases

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ISBN-10: 0471444669

ISBN-13: 9780471444664

Edition: 8th 2004 (Revised)

Authors: Lila J. Truett, Dale B. Truett

List price: $124.95
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Description:

Truett and Truett's Eighth Edition shows how to use economic analysis to solve problems and make effective decisions in the complex world of business. The highly successful problem-solving approach, clear and accurate presentation of economic theory, and outstanding cases combine to make the best presentation of managerial economics yet. * Walks readers step by step through specific types of problems, including elasticity calculations, cost minimization, and profit maximization. * Shows how real-world firms have addressed issues discussed in the book. * Emphasizes the global aspects of managerial economics and its application in the international marketplace.
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Book details

List price: $124.95
Edition: 8th
Copyright year: 2004
Publisher: John Wiley & Sons, Incorporated
Publication date: 7/16/2003
Binding: Hardcover
Pages: 768
Size: 7.75" wide x 9.25" long x 1.50" tall
Weight: 2.882
Language: English

The Firm and its Environment
Introduction, Basic Principles, and Methodology
Revenue of the Firm
Demand Analysis and Estimation
Economic Forecasting
Production, Cost, and Profit Maximization
Production Analysis
Cost of Production
Profit Analysis of the Firm
Markets and The Behavior of the Firm
Perfect Competition and Monopoly: the Limiting Cases
Monopolistic Competition and Oligopoly
Games, Information, and Strategy
Topics in Pricing and Profit Analysis
Factor Markets and Profit-Maximizing Employment of Variable Inputs
Analysis of Project Decisions
Fundamentals of Project Evaluation
Risk in Project Analysis
The Firm and the Public Sector
Economics of Public Sector Decisions
Legal and Regulatory Environment of the Firm
Index