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| Preface | |
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| Acknowledgments | |
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| Introduction: Event Design Becomes a Profession | |
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| Principles, Processes, and Practices | |
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| Principles of Design | |
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| Design and Decoration in Events | |
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| Basic Event Design | |
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| Basic Aesthetic Principles | |
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| Practical Aesthetic Principles | |
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| Design and Global Event Management | |
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| Finishing Touches | |
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| Design Vocabulary | |
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| Studio Work | |
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| Recommended Readings and Research Sites | |
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| Design and Decoration Practices. | |
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| Research | |
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| Creative Techniques | |
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| Developing the Design | |
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| Communicating the Design | |
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| Finishing Touches | |
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| Design Vocabulary | |
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| Studio Work | |
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| Recommended Readings and Research Sites | |
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| Venue | |
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| Physical Requirements | |
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| Budgetary Requirements | |
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| Aesthetic Requirements | |
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| Site Research | |
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| Conducting the Site Inspection | |
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| Finishing Touches | |
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| Design Vocabulary | |
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| Studio Work | |
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| Recommended Readings and Research Sites | |
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| Resources | |
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| Financial Resources | |
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| Human Resources and Stakeholders | |
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| Knowledge and Education Resources | |
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| Technical and Physical Resources | |
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| Finishing Touches | |
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| Design Vocabulary | |
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| Studio Work | |
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| Recommended Readings and Research Sites | |
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| Profit and Loss | |
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| Profit | |
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| Pricing | |
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| Job Costs | |
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| Accounting and Bookkeeping | |
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| Finishing Touches | |
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| Design Vocabulary | |
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| Studio Work | |
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| Recommended Readings and Research Sites | |
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| The Decorative Elements | |
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| Backdrops and Props | |
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| Designing with Backdrops and Props | |
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| Decorating with Backdrops | |
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| Decorating with Props | |
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| Staging | |
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| Finishing Touches | |
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| Design Vocabulary | |
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| Studio Work | |
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| Recommended Readings and Research Sites | |
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| Decorating with Flowers | |
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| Basic Flower D?cor | |
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| Architectural Flowers | |
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| Finishing Touches | |
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| Design Vocabulary | |
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| Studio Work | |
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| Recommended Readings and Research Sites | |
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| Fabulous Fabric D�cor | |
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| Special Event Fabrics | |
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| Wall Treatment | |
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| Ceiling Treatment | |
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| Table Linens | |
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| Finishing Touches | |
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| Design Vocabulary | |
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| Studio Work | |
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| Recommended Readings and Research Sites | |
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| Balloons in Bloom | |
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| Designing with Balloons | |
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| Decorating with Balloons | |
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| Ceilings and Walls | |
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| Advanced Balloon Design | |
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| Balloon-Related Products | |
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| Finishing Touches | |
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| Design Vocabulary | |
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| Studio Work | |
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| Recommended Readings and Research Sites | |
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| The Art of Light | |
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| Design and Direction | |
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| Lighting Events | |
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| Aesthetics | |
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| Lighting Equipment | |
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| Risk Management | |
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| Changing Technology | |
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| Finishing Touches | |
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| Design Vocabulary | |
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| Studio Work | |
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| Recommended Readings and Research Sites | |
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| Unique Decorative Elements | |
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| Entertainment/Living D?cor | |
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| Decorative Signage | |
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| Food for the Eye | |
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| Decorative Lighting Effects | |
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| Candles | |
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| The Magic of Ice | |
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| Pyrotechnics | |
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| Finishing Touches | |
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| Design Vocabulary | |
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| Studio Work | |
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| Recommended Readings and Research Sites | |
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| The Universe of Special Events | |
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| Nonprofit and Charity Events | |
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| Designing for Nonprofit Event Goals | |
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| Decorating Different Types of Nonprofit Events | |
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| Finishing Touches | |
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| Design Vocabulary | |
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| Studio Work | |
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| Recommended Readings and Research Sites | |
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| Corporate Celebrations and Ceremonies | |
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| Designing External Events (Marketing) | |
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| Designing Internal Events (Operations) | |
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| Decorating Advertising Events | |
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| Receptions | |
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| Decorating Public Relations Events | |
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| Decorating Human Relations Events | |
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| Finishing Touches | |
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| Design Vocabulary | |
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| Studio Work | |
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| Recommended Readings and Research Sites | |
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| Milestone and Social Events | |
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| Party Design | |
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| Life-Cycle Events | |
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| Personal Social Events | |
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| Finishing Touche | |