Design for Communication Conceptual Graphic Design Basics

ISBN-10: 0471418293
ISBN-13: 9780471418290
Edition: 2003
List price: $65.00
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Description: In one, easy-to-use volume, this book provides applied coverage of the basic conceptual graphic design principles. Assignments are included for every covered design principle with finished examples of student work.

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Book details

List price: $65.00
Copyright year: 2003
Publisher: John Wiley & Sons, Incorporated
Publication date: 6/10/2003
Binding: Paperback
Pages: 256
Size: 7.50" wide x 9.50" long x 0.75" tall
Weight: 1.188
Language: English

In one, easy-to-use volume, this book provides applied coverage of the basic conceptual graphic design principles. Assignments are included for every covered design principle with finished examples of student work.

Introduction
What Is Graphic Design?
What Do Graphic Designers Do?
I Want to Be a Graphic Designer--Where Do I Begin?
The Design Process
Why Bother with Such a Long Process When I Just Like to Make Things?
Why Should I Do These Assignments?
The Elements and Principles of Design
Star Symbol
Object Semantics
Symbol Design
Lettermark
Vinyletteror
Letterform as Shape
Concert Poster
Design History Chair
Typography as Image
Shaping Words
Newspaper Stories--A Typographic Workshop
Typographic Self-Portrait
Typographic Self-Portrait
Typeface Poster
Directions Poster
Poetry in Motion
Creative Wordplay
Descriptive Pairs
Letters as Image
Concrete Poetry
Arthur Murray Dance Advertisement
CD Cover: Typographic Music
Word and Image
Word and Image
Book Cover Design: The Interpretation of Dreams by Sigmund Freud
Book Cover Design: Einstein's Dreams by Alan Lightman
Postage Stamp Design: A Celebration of Cultural Diversity in America
Postage Stamp Design: A Celebration of American Primary Education: Reading, Writing, Mathematics, and Science
Stamp Design
Sculpture Poster
Gardening Poster
The Kitchen of Meaning Exhibition Poster
Grid and Visual Hierarchy
Typographic History Spread
Two-Sided Typeface Poster
Three Type Specimens
Visual Poetry Calendar
The Science Lecture Series Posters
Book: Lewis and Clark
Journey Journal
Visual Advocacy
The Literacy Poster: Learn to Read
Human Rights Poster
Designing Dissent: Advocacy Poster Series
Happy Deutschland
Three-dimensional Direct Response (Mail) Solicitation
Tolerance Bus Shelter Poster
Bibliography
Instructor Contact Information
Index

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