Staying Small Successfully A Guide for Architects, Engineers, and Design Professionals

ISBN-10: 0471407739
ISBN-13: 9780471407737
Edition: 2nd 2001 (Revised)
List price: $95.00
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Description: Many architects, landscape architects, and interior designers are self-employed or are partners in small firms. These professionals must understand the management, administrative, and planning skills that are critical to the success of a design  More...

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Book details

List price: $95.00
Edition: 2nd
Copyright year: 2001
Publisher: John Wiley & Sons, Incorporated
Publication date: 8/16/2001
Binding: Hardcover
Pages: 336
Size: 7.25" wide x 10.25" long x 1.00" tall
Weight: 1.738
Language: English

Many architects, landscape architects, and interior designers are self-employed or are partners in small firms. These professionals must understand the management, administrative, and planning skills that are critical to the success of a design firm--and apply them to a small business profile. The revision of this best-selling book addresses the latest changes that affect the successful management and growth of small firms.

About the Authors FRANK A. STASIOWSKI, AIA, is President of Practice Management Associates, Ltd., a consulting firm to some of the leading design firms in the country. In his twenty years of practice, Mr. Stasiowski has advised over 40,000 architects, engineers, landscape architects, and interior designers on a variety of management problems. His newsletters, Professional Services Management Journal, A/E Marketing Journal, and Project Management, are read throughout the industry. He is also the author of Staying Small Successfully, Value Pricing for the Design Firm, and Cash Management for the Design Firm. DAVID BURSTEIN, PE, is Vice President and Southeast Operations Manager of Engineering-Science, Inc., a subsidiary of The Parsons Corp. During his twenty-year career, he has managed a wide variety of projects, ranging from small studies to multimillion dollar design construction projects. Mr. Burstein serves on the advisory board of Project Management, a monthly newsletter for architects and engineers, and has published widely on the subject of project management. He has presented over one hundred project management seminars throughout the United States and Canada.

Foreword
Acknowledgments
Introduction
New Opportunities for Success
We're in an Industry Sea Change
Identify Your Smarts
Develop Leaders in Your Firm
Be Proud of Who You Are
Reference
Planning and Strategy
The Need for Vision
Defining a Vision
The Concise Written Vision
Elements of a Plan
Conducting a Planning Meeting
Repeat the Process Periodically
Success Challenges
References
Focusing Your Practice
Advantages of Focusing the Practice
Steps to Focusing
Success Challenges
References
Strategic Alliances
The Unique Rewards of Strategic Alliances
Communication Is the Key
Framing a Strategic Alliance
Success Challenges
Reference
Servicing the Client
Service versus Design
Little Things That Count Big
Responsiveness
Project Management
Quality Control
Quality Control for the Actual Work
Innovate Even Normal Activities
Success Challenges
References
Personnel
Hiring
Controlling Your Ego
How to Attract Top People
Develop Top Performers from Within
Announce Positions Within
Delegate!
Probation Period
Fire Incompetents
Employment Contracts
Success Challenges
References
Compensation
Motivating Design Professionals
Benefits
Timing Pay Raises
Incentive Compensation
Career Tracking
Creating an Atmosphere of Achievement
Success Challenges
Reference
Managing the Bottom Line
Simplified Financial Planning
Budgeting
Key Financial Measures
Profit Is Everything
Sharing Financial Information
Success Challenges
Information Technology
Developing Your Strategic Information Technology Plan
Understand Your Systems
Standard Issues
Computer-Aided Drafting and Design (CADD)
Virtual Reality
Using Your Computer as a Presentation Tool
Collaborative Computing
From Internet to Extranet
Internet/Intranet Strategies
Implementation Issues
Success Challenges
References
Growth
Benefits of Small Firms
Defining Your Growth
When to Grow
Ways to Grow
Growth Rate
Stages of Growth
Risks Inherent in Growth
Success Challenges
The Psychology of Winning
Ownership Transition
Competing with Your Peers
Success Challenges
Do's and Don'ts of Success
Do's
Don'ts
A Final Word
Success Challenges
Buy/Sell Agreements
Preparing Your Marketing Plan: Techniques and What to Include
Is Your Cover Letter Making a Difference?
Recommended Reading
Index

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