Enterprising Nonprofits A Toolkit for Social Entrepreneurs

ISBN-10: 0471397350

ISBN-13: 9780471397359

Edition: 2000

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Description:

This title seeks to help nonprofits embrace the methods of social enterprise, the adoption of entrepreneurial behaviours and techniques by nonprofit, community-oriented organisations.
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Book details

List price: $49.00
Copyright year: 2000
Publisher: John Wiley & Sons, Incorporated
Publication date: 4/12/2001
Binding: Hardcover
Pages: 352
Size: 7.25" wide x 10.00" long x 1.00" tall
Weight: 2.112
Language: English

J. GREGORY DEES is the Miriam and Peter Haas Centennial Professor in Public Service at Stanford University and codirector of the Center for Social Innovation at Stanford's Graduate School of Business. He also serves as an entrepreneur-in-residence at the Kauffman Foundation's Center for Entrepreneurial Leadership. JED EMERSON is president of the Roberts Enterprise Development Fund and the Bloomberg Senior Research Fellow at Harvard Business School. PETER ECONOMY is the bestselling business author of Managing for Dummies, Consulting for Dummies, and At the Helm: Business Lessons for Navigating Rough Waters.

Peter Economy is co-author of "At the Helm: Business Lessons for Navigating Rough Waters" & the best-selling book "Managing for Dummies".

Preface
Editor's Introduction
Social Entrepreneurship
What Is Social Entrepreneurship?
What Makes an Enterprise a Social Enterprise?
Why Social Entrepreneurship Is Important to You
Factors Leading to Entrepreneurial Success
Summary
Defining Your Mission
Mission as the Entrepreneur's Most Useful Tool
How to Define Your Organization's Mission
Planning and Leading through Mission
Summary: Mission in Action
Recognizing and Assessing New Opportunities
Opportunity Recognition Is a Skill, Not a Character Trait
Always on the Lookout!
The Value of a Strategic Plan
Assessing Opportunities
Window of Opportunity
Summary
Mobilizing Resources
It's Not Just about the Money
Assess your Resource Needs--Entrepreneurially
Ten Tips for Reducing Your Initial Cash Needs
Develop Your Resource Mobilization Strategy
Summary
The Accountable Social Entrepreneur
Defining Accountability and Understanding Its Dimensions
The Rationale for Being an Accountable Social Entrepreneur: Why Bother?
The Accountability Trap: Feeling Accountable to All, Being Accountable to None
Making Accountability Work for You: Moving from Concept to Action
On Stubbing Your Toe: Possible Implications of Being Accountable
The Six Steps to Meaningful Accountability
Summary
Understanding Risk: The Social Entrepreneur, and Risk Management
What Does "Risk" Really Mean?
The Art of Calculated Risk Taking
Understanding Risk, Reward, and the Reason We're Playing the Game!
Understanding Your Options: Strategies for Managing Risks
The Potential Costs of Risk-reduction Strategies ... A Word of Caution
Learning from Your Mistakes
Summary
Mastering the Art of Innovation
What Is Innovation?
Where to Look for Innovative Opportunities
Balancing Tensions in the Innovation Process
Managing the Resistance to Innovation
Creating an Innovative, Adaptive Enterprise
Summary
Understanding and Attracting Your "Customers"
Identifying Your Customers
Understanding Your Customers' Needs and Wants
Creating a Winning Value Proposition
Pricing to Maximize Social Impact
Promoting Your Product, Service, and Mission
Summary
Financial Management
The Only Five Financial Reports You'll Ever Need
The Basics of Financial Management
Keeping Track of It All (Cost Accounting)
The Price of Success (Isn't Terribly High)
Summary
Planning for the Social Enterprise
Business Planning: Why?
Business Planning: How?
Business Planning: Whatever the Purpose, No Matter What the Scope, It Works
Business Plan for the Social Enterprise: The Document
Comparing a Social Enterprise Plan with a Traditional Business Plan
Summary
Social Entrepreneurs' Brief Guide to the Law
For Further Reading
Index
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