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| Preface | |
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| Editor's Introduction | |
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| Social Entrepreneurship | |
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| What Is Social Entrepreneurship? | |
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| What Makes an Enterprise a Social Enterprise? | |
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| Why Social Entrepreneurship Is Important to You | |
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| Factors Leading to Entrepreneurial Success | |
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| Summary | |
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| Defining Your Mission | |
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| Mission as the Entrepreneur's Most Useful Tool | |
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| How to Define Your Organization's Mission | |
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| Planning and Leading through Mission | |
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| Summary: Mission in Action | |
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| Recognizing and Assessing New Opportunities | |
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| Opportunity Recognition Is a Skill, Not a Character Trait | |
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| Always on the Lookout! | |
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| The Value of a Strategic Plan | |
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| Assessing Opportunities | |
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| Window of Opportunity | |
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| Summary | |
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| Mobilizing Resources | |
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| It's Not Just about the Money | |
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| Assess your Resource Needs--Entrepreneurially | |
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| Ten Tips for Reducing Your Initial Cash Needs | |
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| Develop Your Resource Mobilization Strategy | |
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| Summary | |
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| The Accountable Social Entrepreneur | |
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| Defining Accountability and Understanding Its Dimensions | |
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| The Rationale for Being an Accountable Social Entrepreneur: Why Bother? | |
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| The Accountability Trap: Feeling Accountable to All, Being Accountable to None | |
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| Making Accountability Work for You: Moving from Concept to Action | |
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| On Stubbing Your Toe: Possible Implications of Being Accountable | |
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| The Six Steps to Meaningful Accountability | |
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| Summary | |
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| Understanding Risk: The Social Entrepreneur, and Risk Management | |
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| What Does "Risk" Really Mean? | |
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| The Art of Calculated Risk Taking | |
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| Understanding Risk, Reward, and the Reason We're Playing the Game! | |
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| Understanding Your Options: Strategies for Managing Risks | |
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| The Potential Costs of Risk-reduction Strategies ... A Word of Caution | |
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| Learning from Your Mistakes | |
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| Summary | |
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| Mastering the Art of Innovation | |
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| What Is Innovation? | |
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| Where to Look for Innovative Opportunities | |
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| Balancing Tensions in the Innovation Process | |
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| Managing the Resistance to Innovation | |
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| Creating an Innovative, Adaptive Enterprise | |
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| Summary | |
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| Understanding and Attracting Your "Customers" | |
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| Identifying Your Customers | |
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| Understanding Your Customers' Needs and Wants | |
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| Creating a Winning Value Proposition | |
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| Pricing to Maximize Social Impact | |
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| Promoting Your Product, Service, and Mission | |
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| Summary | |
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| Financial Management | |
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| The Only Five Financial Reports You'll Ever Need | |
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| The Basics of Financial Management | |
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| Keeping Track of It All (Cost Accounting) | |
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| The Price of Success (Isn't Terribly High) | |
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| Summary | |
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| Planning for the Social Enterprise | |
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| Business Planning: Why? | |
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| Business Planning: How? | |
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| Business Planning: Whatever the Purpose, No Matter What the Scope, It Works | |
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| Business Plan for the Social Enterprise: The Document | |
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| Comparing a Social Enterprise Plan with a Traditional Business Plan | |
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| Summary | |
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| Social Entrepreneurs' Brief Guide to the Law | |
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| For Further Reading | |
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| Index | |