Wharton on Managing Emerging Technologies

ISBN-10: 0471361216
ISBN-13: 9780471361213
Edition: 2000
List price: $70.00 Buy it from $3.00
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Description: Emerging technologies represent a new game that operate by rules inconsistent with the culture and business approaches of most established firms. This book provides guidance on how busines practices must be changed to address innovations such as IT.

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Book details

List price: $70.00
Copyright year: 2000
Publisher: John Wiley & Sons, Incorporated
Publication date: 5/1/2000
Binding: Hardcover
Pages: 480
Size: 6.25" wide x 9.25" long x 1.50" tall
Weight: 1.782
Language: English

Emerging technologies represent a new game that operate by rules inconsistent with the culture and business approaches of most established firms. This book provides guidance on how busines practices must be changed to address innovations such as IT.

Robert Gunther is coauthor or collaborator on more than 20 books, including The Wealthy 100 and The Truth About Making Smart Decisions. He has appeared on CNBC's "Power Lunch," NPR's "Morning Edition," and numerous local and national radio and television programs, and his projects have been featured in The New York Times, Time, USA Today, and Fortune. His columns or articles also have been published in Harvard Business Review, American Heritage, Investor's Business Daily, and The Philadelphia Inquirer. As founder of Gunther Communications, he has consulted with Fortune 500 companies, universities, and major nonprofits. He is a graduate of Princeton University.

A Different Game
Avoiding the Pitfalls of Emerging Technologies
Assessing Technologies
Technology Speciation and the Path of Emerging Technologies
Identification and Assessment of Emerging Technologies
Emerging Technologies and Public Policy: Lessons from the Internet
Managing Markets
Assessing Future Markets for New Technologies
Technology Strategy in Lumpy Market Landscapes
Commercializing Emerging Technology through Complementary Assets
Making Strategy
Disciplined Imagination: Strategy Making in Uncertain Environments
Scenario Planning for Disruptive Technologies
Appropriating the Gains from Innovation
Investing for the Future
Managing Real Options
Financing Strategies and Venture Capital
Innovative Financial Strategies for Biotechnology Ventures
Rethinking the Organization
Managing Dynamic Knowledge Networks
Using Alliances to Build Competitive Advantage in Emerging Technologies
The Design of New Organizational Forms
Designing the Customized Workplace
Notes
Index

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