Book of Entrepreneurs' Wisdom Classic Writings by Legendary Entrepreneurs

ISBN-10: 0471345091
ISBN-13: 9780471345091
Edition: 1999
Authors: Peter Krass
List price: $50.00 Buy it from $3.94
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Description: This text presents a collection of fifty speeches, essays, anecdotes and other short pieces about entrepreneurship by legendary masters of the art. Self-made celebrities offer advice, inspiration and experience in their own words.

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Book details

List price: $50.00
Copyright year: 1999
Publisher: John Wiley & Sons, Incorporated
Publication date: 9/27/1999
Binding: Hardcover
Pages: 514
Size: 6.50" wide x 9.50" long x 1.75" tall
Weight: 1.980

This text presents a collection of fifty speeches, essays, anecdotes and other short pieces about entrepreneurship by legendary masters of the art. Self-made celebrities offer advice, inspiration and experience in their own words.

Introduction
The Start-Up
I Love Mondays
Starting the Company
Go Abead--Jump!
A Tech Dream Comes True
The Three Criteria for a Successful New Business
Mrs. Drucker Starts a Business
The Maverick Element and Other Qualities
Are You a Gunslinger?
The Discomfort Zone
The Power in Commitment
The Crucial Question
The Successful Entrepreneur's Toolkit
For Entrepreneurs Only
Venture Capital, LBOs, and Going Public
Bankers Are the Keepers of the Keys
A Million-Dollar Mountain and a Red Hat
Money: The Truth about Financing a Growing Small Business
Strategy versus Tactics from a Venture Capitalist
LBOs Can Help Restore America's Competitive Edge
Going Public
Risk and Strategy
Risk Taking
A Winning Business Model for the 1990s
The Technique of Anticipation
The Secrets of Sniffing Around
Why a Buyer's Market Hasn't Changed Our Plans
Remington's Marketing and Manufacturing Strategies
Buying or Selling--Which Counts Most?
Ten Commandments for Building the Medium
Inventors Turned Entrepreneurs
How I Made a Success of My Business
When We Invented the Personal Computer
Make the Camera as Convenient as the Pencil
In the Creator's Mind
To Win the Business Game, Do What You Know
Advice to a Young Tradesman
If I Were Twenty-One
Branding, Image, and Selling
The Best Way to Build a Brand
The Making of a Colonel
Moving Up in Marketing by Getting Down to Basics
My Test of Good Management
Breaking Through the Ad Barrier
Service Sells
Showmanship and Salesmanship
The American Museum
Entrepreneurial Management
The Need for Controls
My Style
Change Is Fun
Global Manufacturing: The Nike Story Is Just Good Business
Four-Letter Words!
The Diary of a Small Business Owner
To Make a Business Grow--Begin Growing Men
Personal Stories
Your Own Business
Bagels, Ice Cream, or ... Pizza?
The Product Nobody Wanted
Digital Equipment Corporation: The First Twenty-Five Years
You Can Always Do Better
Acknowledgments
Notes
Credits and Sources
Chronology
Author Index
Companies Founded, Cofounded, or Managed by Authors
Index

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