ROBERT E. SPEKMAN is Tayloe Murphy Professor of BusinessAdministration at Darden. He is a globally recognized authority on B2Bmarketing, supply chains, channel management, and strategic alliances.His consulting experience ranges from competitive analysis to strategicmarket planning, distribution design and implementation to strategicpartnering. He has written or edited seven books, and authored orco-authored over 80 articles and papers. Before joining the Dardenfaculty in 1991, Spekman taught at the University of SouthernCalifornia, University of Maryland, and the Norwegian School of BusinessAdministration and Economics.