"Hey, Whipple, Squeeze This!" A Guide to Creating Great Ads

ISBN-10: 0471293393
ISBN-13: 9780471293392
Edition: 1998
Authors: Luke Sullivan
List price: $19.95
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Book details

List price: $19.95
Copyright year: 1998
Publisher: John Wiley & Sons, Incorporated
Publication date: 3/3/1998
Binding: Paperback
Pages: 272
Size: 5.96" wide x 9.13" long x 0.71" tall
Weight: 0.550
Language: English

Salesmen Don2t Have to Wear Plaid: Selling Without Selling Out
A Sharp Pencil Works Best: Some Thoughts on Getting Started
A Clean Sheet of Paper: Making an Ad-The Broad Strokes
Write When You Get Work: Making an Ad-Some Finer Touches
In the Future, Everyone Will be Famous for 30 Seconds: Some Advice on Making Television Commercials
Radio Is Hell, But It2s a Dry Heat: Some Advice on Working in a Tough Medium
"Toto, I Have a Feeling We2re Not in McCann-Erickson Anymore": Working Out Past the Egde
Only the Good Die Young: The Enemies of Advertising
Pecked to Death by Ducks: Presenting and Protecting Your Work
A Good Book or a Crowbar: Some Thoughts on Getting Into the Business
Making Shoes versus Making Shoe Commercials: Is This a Great Business or What? Suggested Reading
Bibliography
Acknowledgments
Notes
Ad Credits
Index

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