Graphic Design on the Desktop A Guide for the Non-Designer

Name: Graphic Design on the Desktop A Guide for the Non-Designer
Availability: InStock
ISBN: 9780471293071

ISBN-10: 0471293075

ISBN-13: 9780471293071

Edition: 2nd 1998 (Revised)

Authors: Marcelle Lapow Toor

List price: $45.00

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Description:

A beginner2s guide to desktop design power. This accelerated tutorial takes the mystery out of desktop graphic design, showing how to work with Quark Xpress and Harvard Graphics and covering the basics of type and terminology. The book covers the design process, illustration use, working with color, and the printing process. There are also design guidelines for different kinds of materials-information, editorial, or promotional. Features new coverage of Web page design, legal issues related to the Web, and a collection of overused symbols to avoid. Marcelle Lapow Toor (Ithaca, NY) is a lecturer in Cornell2s Department of Communication and creative director of her own graphic design firm,…

Book details

List price: $45.00
Edition: 2nd
Copyright year: 1998
Publisher: John Wiley & Sons, Incorporated
Publication date: 8/25/1998
Binding: Paperback
Pages: 288
Size: 8.75" wide x 11.25" long x 0.75" tall
Weight: 1.694



Another Book on Graphic Design


What is Graphic Design?


Type as Visual Communication


Logos, Symbols, and Trademarks


Influences on Contemporary Graphic Design


The Design Process


Type Terminology and Typesetting Basics


Designing Informational Materials: Flyers, Posters, and Brochures


Designing Editorial Materials: Designing Newsletters and Magazines


Advertising Design: Designing Ads and Business Materials


Designing for the Web


Using Illustrations


Working with Color


The Printing Process


Bibliography: Books and Periodicals


Glossary of Desktop Publishing Terminology


Appendix


Index