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Graphic Design on the Desktop A Guide for the Non-Designer

ISBN-10: 0471293075
ISBN-13: 9780471293071
Edition: 2nd 1998 (Revised)
List price: $45.00 Buy it from $3.94
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Description: A beginner2s guide to desktop design power. This accelerated tutorial takes the mystery out of desktop graphic design, showing how to work with Quark Xpress and Harvard Graphics and covering the basics of type and terminology. The book covers the  More...

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Book details

List price: $45.00
Edition: 2nd
Copyright year: 1998
Publisher: John Wiley & Sons, Incorporated
Publication date: 8/25/1998
Binding: Paperback
Pages: 288
Size: 8.75" wide x 11.25" long x 0.75" tall
Weight: 1.694
Language: English

A beginner2s guide to desktop design power. This accelerated tutorial takes the mystery out of desktop graphic design, showing how to work with Quark Xpress and Harvard Graphics and covering the basics of type and terminology. The book covers the design process, illustration use, working with color, and the printing process. There are also design guidelines for different kinds of materials-information, editorial, or promotional. Features new coverage of Web page design, legal issues related to the Web, and a collection of overused symbols to avoid. Marcelle Lapow Toor (Ithaca, NY) is a lecturer in Cornell2s Department of Communication and creative director of her own graphic design firm, Digital Designs.

Another Book on Graphic Design
What is Graphic Design?
Type as Visual Communication
Logos, Symbols, and Trademarks
Influences on Contemporary Graphic Design
The Design Process
Type Terminology and Typesetting Basics
Designing Informational Materials: Flyers, Posters, and Brochures
Designing Editorial Materials: Designing Newsletters and Magazines
Advertising Design: Designing Ads and Business Materials
Designing for the Web
Using Illustrations
Working with Color
The Printing Process
Bibliography: Books and Periodicals
Glossary of Desktop Publishing Terminology
Appendix
Index

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