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Menu Pricing and Strategy

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ISBN-10: 0471287474

ISBN-13: 9780471287476

Edition: 4th 1996 (Revised)

Authors: Jack E. Miller, David V. Pavesic

List price: $104.95
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Description:

Now in its fourth edition, this guide to strategically planning a menu offers even more information on designing and pricing for profit. A wealth of tables and updated menu samples gives restaurateurs the tools for enhancing their menus, controlling their forecasts, and managing their profits.
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Book details

List price: $104.95
Edition: 4th
Copyright year: 1996
Publisher: John Wiley & Sons, Incorporated
Publication date: 7/18/1996
Binding: Paperback
Pages: 240
Size: 8.40" wide x 10.90" long x 0.60" tall
Weight: 1.496
Language: English

Menu Development
The Physical Menu
Marketing Strategies
Economic Strategies
Pricing Support Systems
Menu Pricing Strategies
Guidelines for Success
Sample Menus and Comments
Accuracy in Menus
Appendices
Glossary
Bibliography
Index