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Menu Pricing and Strategy

ISBN-10: 0471287474
ISBN-13: 9780471287476
Edition: 4th 1996 (Revised)
List price: $89.95 Buy it from $6.83
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Description: Now in its fourth edition, this guide to strategically planning a menu offers even more information on designing and pricing for profit. A wealth of tables and updated menu samples gives restaurateurs the tools for enhancing their menus, controlling  More...

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Book details

List price: $89.95
Edition: 4th
Copyright year: 1996
Publisher: John Wiley & Sons, Incorporated
Publication date: 7/14/1996
Binding: Paperback
Pages: 240
Size: 8.75" wide x 11.25" long x 0.75" tall
Weight: 1.496
Language: English

Now in its fourth edition, this guide to strategically planning a menu offers even more information on designing and pricing for profit. A wealth of tables and updated menu samples gives restaurateurs the tools for enhancing their menus, controlling their forecasts, and managing their profits.

Menu Development
The Physical Menu
Marketing Strategies
Economic Strategies
Pricing Support Systems
Menu Pricing Strategies
Guidelines for Success
Sample Menus and Comments
Accuracy in Menus
Appendices
Glossary
Bibliography
Index

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