Portable MBA in Entrepreneurship

ISBN-10: 0471271543

ISBN-13: 9780471271543

Edition: 3rd 2004 (Revised)

List price: $34.95
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Description:

This new and updated third edition equips real-world entrepreneurs with the same state-of-the-art business knowledge and information taught to MBA candidates in top business schools. Within this book you'll find all the entrepreneurial advice you need to run a business: Recognizing great entrepreneurial opportunities Writing a business plan and building your financial statements Securing financing with venture capital or debt financing Franchising your business Managing a growing business Protecting intellectual property Selling a business when the time comes
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Book details

List price: $34.95
Edition: 3rd
Copyright year: 2004
Publisher: John Wiley & Sons, Incorporated
Publication date: 11/3/2003
Binding: Hardcover
Pages: 504
Size: 7.00" wide x 10.75" long x 1.50" tall
Weight: 2.332
Language: English

Preface
About the Editors
The Entrepreneurial Process
Opportunity Recognition
Entrepreneurial Marketing
Writing a Business Plan
Building Your Pro Forma Financial Statements
Venture Capital
Debt and Other Forms of Financing
External Assistance for Startups and Small Businesses
Legal and Tax Issues
Intellectual Property
Franchising
Entrepreneurs and the Internet
Managing a Growing Business
Harvesting Your Venture: A Time for Capturing Value
Glossary
Notes
About the Authors
Index
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