Casino Operations Management

ISBN-10: 0471266329

ISBN-13: 9780471266327

Edition: 2nd 2005 (Revised)

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Description: This revision of this well-regarded introductory volume provides expanded coverage, including gaming establishments outside las Vegas, casino and guest security and safety, Internet gaming and using customer service as a marketing tool.

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Book details

List price: $120.95
Edition: 2nd
Copyright year: 2005
Publisher: John Wiley & Sons, Incorporated
Publication date: 3/15/2004
Binding: Hardcover
Pages: 416
Size: 7.75" wide x 9.75" long x 1.00" tall
Weight: 2.970
Language: English

JIM KILBY is the Boyd Professor of Gaming at the University of Nevada, Las Vegas. He has more than 35 years of experience in all facets of casino operations and has served as a consultant to casinos throughout the United States, the Caribbean, Malaysia, Australia, and South Africa. JIM FOX is the Director of Nevada Destinations for Jefferson Wells International. A Certified Internal Auditor and Certified Fraud Examiner, he has over 20 years of experience in the gaming industry and is the instructor for the Auditing in the Gaming Industry class at the University of Nevada, Las Vegas.ANTHONY F. LUCAS, PhD, is a professor of gaming management at the University of Nevada, Las Vegas. Drawing on his 10 years of casino industry experience, Dr. Lucas has produced award-winning research articles in the area of casino marketing. He has also served as a consultant to many leading casino companies.

Preface
The History of Modern Gaming
Nevada: The Birthplace of Modern Gaming
The Wide Open Gambling Bill
The Bull Pen Casino
The Grandest Club in Southern Nevada
Big-Time Gambling
The Birth of the Las Vegas Strip
Bugsy
Howard Hughes
Modern-Day Las Vegas
Steve Wynn
Sol Kerzner
Gaming Control
History of Gaming Control in Nevada
Atlantic City Gaming
Indian Gaming
Gaming Taxes
Gaming Taxes
Internal Control Systems
Differences Between Nevada's and New Jersey's Internal Controls
Casino Management
The Management Pyramid
Casino Organizational Structure
Casino Hotel Systems
Staffing
Currency Reporting
History
Nevada's Regulation 6A Model
Title 31 Reporting
Currency Transaction Reporting in Nongaming Areas
Casino Cage, Credit, and Collections
Casino Cage
Casino Credit
Collections
Slot Management
Slots
Video Pokers
Floor Configuration
The Slot Floor Layout and Consumer Behavior
Elements of a Successful Slot Servicescape
Determining Slot Win
The Importance of Hit Frequency
Random or Pseudo-Random?
Introduction to Table Games
Dice
Roulette
Blackjack
Baccarat
Keno
Caribbean Stud
Let It Ride
Pai Gow Poker
Table Game Operations
Table Game Operations
Revenue and Profit per Square Foot
Betting Limits
Casino Accounting
Table Drop and Count
Slot Drop and Count
Key Control
Internal Audit
Casino Audit
Statistical Reports
Mathematics of Casino Games
Dice
Roulette
Blackjack
Baccarat
Keno
Elements of an Effective Player Rating System
Importance of Player Rating Systems
Actual versus Theoretical Win
Estimation of Average Bet and Time Played
The Player Rating System
Establishing Guidelines
Player Rating Systems
Table Game Hold as a Management Tool
Uses of Table Game Hold
Determinants of Hold
Theoretical Win and Hold
High Table Occupancy May Be Hazardous to Profit
Casino Marketing I
The Cost of Match Plays and Nonnegotiables
Match Play: Problems and Solutions
Gambler's Spree
Dead Chips and Chip Warrants
General Slot Marketing
Consumer Choice Factors
Casino Marketing II
Rebates on Loss
Player Action Criteria
Table Game Rule Modification as a Marketing Tool
Casino Marketing III: The Premium Player Segment
Defining the Premium-Play Segment
Acquisition Costs Keep Going Up
Deconstructing the Premium-Play Segment
The Hidden Cost of Discounting
The Net Effect of a Premium Play
Quick-Loss-Rebate Policies
Costs of Competing for Premium Play
Discounts for Twenty-one Players
Discounts for Craps Players
Testing a Minimum-Play Constraint
Rationale Behind Discounting
Baccarat Discounting Recommendations
Dangers of Discounting
Sports Book Operations
History
Sports Betting
Money Lines
Point Spread Betting
Race Operations
Betting at the Track
Types of Races
Types of Bets
Racing Terms
Regulatory Requirements
Race Book Operations
Casino Statistics
Population
Sample
Parameters and Statistics
Average or Mean
Median
Mode
Measures of Dispersion
Range
Variance
Standard Deviation
Weighted Average
Probability Distribution
Expected Value
Calculating the Standard Deviation with Uneven Betting
Sample Game Probabilities, Variances, and Standard Deviations
Our Worst Fears Realized--"A Money Manager"
Z Table
Glossary of Casino Terminology
References
Index
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