Mission-Based Marketing Positioning Your Not-for-Profit in an Increasingly Competitive World

ISBN-10: 0471237183
ISBN-13: 9780471237181
Edition: 2nd 2003 (Revised)
List price: $55.00 Buy it from $0.80
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Description: A direct, practical guide that shows how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills to build a market-driven organization that holds onto its core values, does a better job of  More...

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Book details

List price: $55.00
Edition: 2nd
Copyright year: 2003
Publisher: John Wiley & Sons, Incorporated
Publication date: 12/17/2002
Binding: Hardcover
Pages: 272
Size: 6.50" wide x 9.25" long x 0.75" tall
Weight: 1.232

A direct, practical guide that shows how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members.'60;P'62;Other titles in the Mission-Based Management'38;reg; Series'60;P'62;Mission-Based Management: Leading Your Not-for-Profit into the 21st Century '60;BR'62;Named "Best New Nonprofit Management Book" by the Nonprofit Management Association. The Association said, "The Nonprofit Management Association is pleased to spotlight the extraordinary work of Peter Brinckerhoff in his newest publication, Mission-Based Management: Leading Your Not-for-Profit into the 21st Century." The book was cited by the Nonprofit Management Association as "a great overall manager's and board member's guide to not-for-profits-quite laudable in that it's eminently readable and downright enjoyable."'60;P'62;Financial Empowerment: More Money for More Mission '60;BR'62;Named "Best New Nonprofit Management Book" by the Nonprofit Management Association. This second volume of the widely respected Mission-Based Management'38;reg; Series outlines a not-for-profit organization's plan for financial success. It highlights the eight characteristics of financial empowerment, and provides the skills and concepts that a nonprofit organization and its managers will need to survive, including estimating cash needs, treating funders like valued customers, developing money-making businesses, determining the financial options that are available, and implementing an empowered budget process.

Introduction
Marketing: The Competitive Edge
Being Mission-Based and Market-Driven
Being Flexible and Changing with the Market
The Marketing Cycle for a Not-for-Profit
Who Are Your Markets?
Who Are Your Competitors?
Asking Your Markets What They Want
Better Marketing Materials
Technology and Marketing
Incredible Customer Service
A Marketing Planning Process
Resources for Marketing
Final Words
Survey Sample
Focus Group Questions
Index

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