Genie's Wisdom A Fable of How a CEO Learned to Be a Marketing Genius

Name: Genie's Wisdom A Fable of How a CEO Learned to Be a Marketing Genius
Price: 4.65 USD
Availability: InStock
ISBN: 9780471236085

ISBN-10: 047123608X

ISBN-13: 9780471236085

Edition: 2003

Authors: Jack Trout

List price: $46.00

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Description:

This is a business fable that offers real, practical advice on the strategies and techniques of successful marketing. It includes how much stock to put in the results of research, what leadership is really about, how marketing change comes from the top down, and how to allocate budgets.

Book details

List price: $46.00
Copyright year: 2003
Publisher: John Wiley & Sons, Incorporated
Publication date: 11/11/2002
Binding: Hardcover
Pages: 128
Size: 5.69" wide x 8.74" long x 0.55" tall
Weight: 0.638
Language: English



The Story Behind the Fable



The Arrival



What Is the Essence of Marketing?



What's Branding All About?



What Should Be My Product Strategy?



How Do I Get My Pricing Right?



Are There Limits to Growth?



What Is Good Research?



How Do I Evaluate Advertising?



How Do I Pick the Right Medium?



How Important Are Logos?



What Mistakes Are Made Most Often?


Epilogue