Strategic Management Of Resources and Relationships

ISBN-10: 0471232467
ISBN-13: 9780471232469
Edition: 2003
List price: $147.95 Buy it from $3.00
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Description: From internal resources such as people, knowledge and capital to relationships with external stakeholders such as customers and suppliers, this book provides students with one realistic, comprehensive, and highly effective approach to strategic  More...

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Book details

List price: $147.95
Copyright year: 2003
Publisher: John Wiley & Sons, Incorporated
Publication date: 9/2/2002
Binding: Paperback
Pages: 416
Size: 8.00" wide x 10.00" long x 0.75" tall
Weight: 1.694
Language: English

From internal resources such as people, knowledge and capital to relationships with external stakeholders such as customers and suppliers, this book provides students with one realistic, comprehensive, and highly effective approach to strategic management.

Preface
About the Author
Analysis of the Competitive Situation
Strategic Management
The Environment and External Stakeholders
Organizational Resources and Competitive Advantage
Strategy formulation
Strategic Direction
Strategy Formulation at The Business-Unit Level
Strategies for Entrepreneurship and Innovation
Corporate-Level Strategy and Restructuring
Strategy Implementation and Control
Strategy Implementation: Resources and Relationships
Strategy Implementation: Design and Control
Global Strategic Management and The Future
Glossary
Name Index
Company Index
Subject Index

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